tag:blogger.com,1999:blog-25625144895592704642024-03-16T08:08:28.326+01:00Vlerick Marketing AlumniLIFE-LONG LEARNING EVENTSAnonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.comBlogger48125tag:blogger.com,1999:blog-2562514489559270464.post-51142495877467818002011-07-01T13:59:00.002+02:002011-07-01T14:02:50.728+02:00Marketing Shower: Shopper Marketing<div style="width:425px" id="__ss_8478949"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jonasverhaevert/davy-de-vlieger-at-the-marketing-shower" title="Davy de vlieger at the Marketing Shower" target="_blank">Davy de vlieger at the Marketing Shower</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/8478949" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/jonasverhaevert" target="_blank">marketmomenta</a> </div> </div><div><br /></div><div><div style="width:425px" id="__ss_8478901"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jonasverhaevert/ludovic-depoortere-at-the-marketing-shower" title="Ludovic Depoortere at the Marketing Shower" target="_blank">Ludovic Depoortere at the Marketing Shower</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/8478901" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/jonasverhaevert" target="_blank">marketmomenta</a> </div> </div></div><div><br /></div><div><div style="width:425px" id="__ss_8478869"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jonasverhaevert/luc-desmedt-at-the-marketing-shower" title="Luc Desmedt at the Marketing Shower" target="_blank">Luc Desmedt at the Marketing Shower</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/8478869" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/jonasverhaevert" target="_blank">marketmomenta</a> </div> </div></div><div><br /></div><div><div style="width:425px" id="__ss_8478827"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jonasverhaevert/ann-guillemyn-at-the-marketing-shower" title="Ann Guillemyn at the Marketing Shower" target="_blank">Ann Guillemyn at the Marketing Shower</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/8478827" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/jonasverhaevert" target="_blank">marketmomenta</a> </div> </div></div><div><br /></div>Unknownnoreply@blogger.com36tag:blogger.com,1999:blog-2562514489559270464.post-50328852297647337992011-05-14T15:49:00.002+02:002011-05-14T15:51:55.829+02:00M3 Students Party: In-Boat Project PartyBinnenkort is het dan eindelijk zover: de masters in marketing management geven er nog eens een lap op! Kom meevieren met onze "In-Boat Project Party"<br /><br />Tot dan, & spread the word in-between!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjJRH2C83fU4bCTEUre5YOCE9LkodjCnmF5UZ1TReqLt8oo7NZAtr4XSnweukB5XYUpKWh2rf105KUywTCTb3GxdZp8opkXeH97-nqSiuvrxJYq-lfd-UpwMAMmnLmiQp_ZeU_ddr1iG4T/s1600/In-boat+project+party.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 277px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjJRH2C83fU4bCTEUre5YOCE9LkodjCnmF5UZ1TReqLt8oo7NZAtr4XSnweukB5XYUpKWh2rf105KUywTCTb3GxdZp8opkXeH97-nqSiuvrxJYq-lfd-UpwMAMmnLmiQp_ZeU_ddr1iG4T/s400/In-boat+project+party.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5606568861437702482" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com4tag:blogger.com,1999:blog-2562514489559270464.post-12714863002415417192011-03-08T11:35:00.006+01:002011-03-08T11:52:35.869+01:00How about stopping to reinvent Marketing?...the never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.<br /><br />We believe <span style="font-weight:bold;">Marketing Excellence</span> today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.<br /><br /><blockquote>Back to Basics: 23rd Vlerick Alumni Marketing Colloquium<br /></blockquote><br /><br />Discover our <a href="http://www.marketingcolloquium.be/program">full programme</a>:<br /><br />- <a href="http://www.marketingcolloquium.be/keynotes">Prof. Kevin Lane Keller</a> - co-authoring Philip Kotler in the all-time best selling MBA marketing textbook Marketing Management<br />- Dr. Frank Goedertier - Post-Doctoral Research Associate Vlerick Leuven Gent Management School<br />- Frans Schotte - CEO Standaard Boekhandel<br />- Jan Kriekels - Owner and Director M&R&D Jaga<br />- Francis Debeuckelaere - Area Director Belgium, The Netherlands, Switzerland Bacardi-Martini Belgium NV<br />- Patrick Glenisson - Head of Customer Analytics KBC<br />- <a href="http://www.marketingcolloquium.be/keynotes">Victor R. Muller</a> - CEO Spyker Cars & Chairman of the Board of Saab Automobile AB <br /><br />As a reader of our blog, we are happy to offer you a <span style="font-weight:bold;">65 euro discount</span>. Use the code "FRIEND" at the bottom of the <a href="http://www.marketingcolloquium.be/register">registration page</a>.<br /><br />More special deals for Vlerick Alumni, go to <a href="http://www.marketingcolloquium.be/program">marketingcolloquium.be<br /></a><br /><br /><iframe title="YouTube video player" width="400" height="255" src="http://www.youtube.com/embed/uw9id07hDYc" frameborder="0" allowfullscreen></iframe>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com4tag:blogger.com,1999:blog-2562514489559270464.post-61445487581033594642010-12-09T08:44:00.007+01:002011-01-07T13:18:38.622+01:00Eureka!<div style="text-align: center;"><br /></div>Thanks to Prof. Dr. Marion Debruyne <span style="font-size:78%;">(Associate Professor & Partner Vlerick Management School),</span> Hendrik Everaerts <span style="font-size:78%;">(CEO Design is Dead),</span> Johan Van Dyck <span style="font-size:78%;">(Marketing Director Duvel Moorgat)</span> and Guillaume Van der Stighelen <span style="font-size:78%;">(co-founder Duval Guillaume)</span> these seats were filled in no time.<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 268px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5548590625380983394" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQb-nreuXjdVLI9x3Ys2jc1SbjmHeNnH7yWpSjKvUG3lhmc2zFQ8QVjyHMmpM9z1s6n4nMsUjOAO6VbZM23smtONpHn1DoUTnTxHMw05m0nTmIOVo5WewD0uKS8MkVJxML2IVrsEXJqOFQ/s400/DSC_1494.jpg" />Thanks for showering us with ideas & Duvels.<br />See you on the next Marketing Shower!<div><br /></div><div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDayLPtiM-bq-zs0bd4oD5MePKO7CtDg_YHYpsbZVXsPEGEC95JemwbDfGNHBElv9Lsnfxa5xwel_VDz0LxssEVop_H_yM0NXSpTyxaC0WXn2FujUcnKH-ydqKHna1yew-TFgrdS0WdNws/s400/shower.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5559417104596662146" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 301px; " /></div><div><br /></div><div><div><br /></div></div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-7284772752419682062010-11-02T13:30:00.006+01:002010-12-09T09:28:20.560+01:00the Marketing Shower: From eureka to chi ching<div style="TEXT-ALIGN: left"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Four times a year we organize a 'Marketing Shower'. These are <b>short revitalizing sessions</b> on which experts sprinkle us with their insights. Wednesday 8/12/2010 you can plunge into the next Marketing Shower and let a steaming hot marketing topic pour down on you.</span></span></div><div style="TEXT-ALIGN: left"><span class="Apple-style-span" style="font-family:arial;"><br /></span></div><p style="TEXT-ALIGN: justify" class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"></span></span></p><p style="TEXT-ALIGN: justify" class="MsoNormal"><span lang="EN-US"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 51px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5531890226603234258" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyK5B2YWQsISaUxJtAsdja928ALZHg66l39L0XoVryUPPkZ3MgZuCc-iBkEUDj6d4_VEdHrZ-H_Loov0IfNTnk1WwmFjpkZlLuE2Azmli5An9mOcNm47WLp6he8_FCTj_MWdBzR9H6kn01/s400/banner1.jpg" /></span><span class="Apple-style-span" style="font-family:arial;font-size:small;">Ideas make the world go round. But how do you get them from under the shower and into the open world to <b>fuel your business</b>? We've invited four creativity experts to share their soap with us. So come on down and get showered with ideas & Duvels.</span></p><p style="TEXT-ALIGN: justify" class="MsoNormal"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 102px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5531888434275961826" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDZCbHOz6JB0SiYL9FNbb5Y31W58W6SZvdEdRNxFXNTXgMWJSd2Htay6xlprV1v9EwMhRfQbjdBIagODHl9t97Xm1ts1SGYZ0L2kYEXJSZir5V4YtG2N7-IqaklwckO-xs9G5FrbeeBVwB/s400/Afbeelding+1.png" /></p><p></p><p style="TEXT-ALIGN: justify" class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"></span></span></p><span class="Apple-style-span" style="font-family:Calibri;"><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">19h: Welcome</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">19u20: Marion Debruyne (Associate Professor & Partner Vlerick Management School)</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">19u30: Hendrik Everaerts (CEO Design is Dead)</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">19u50: Johan Van Dyck (Marketing Director Duvel Moortgat Brewery)</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">20u10: Guillaume Van der Stighelen (co-founder Duval Guillaume)</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">20u40: Duvels</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><a href="http://bit.ly/ideas_duvel">more information & registration</a></span></span></p></span>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-2562514489559270464.post-13527702046879738802010-11-02T13:23:00.002+01:002010-11-02T13:28:16.292+01:00A spookin' good time<div style="text-align: center;">Thanks for the very creepy night!</div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0aZToBEzTvfasztf0jGWrd4hIBasCC5URhKkGquzhhlLs7vuCI3tQhPHEsdCxGn5X_lN-kEQhVhuNrDuv-zJOkAEPULVyYq8bXANCTW3Nkez55v0v7DdAUWf-y4gVAms79FaGVQFYihP3/s1600/Afbeelding+2.png"><img style="text-align: left;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 332px; " src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0aZToBEzTvfasztf0jGWrd4hIBasCC5URhKkGquzhhlLs7vuCI3tQhPHEsdCxGn5X_lN-kEQhVhuNrDuv-zJOkAEPULVyYq8bXANCTW3Nkez55v0v7DdAUWf-y4gVAms79FaGVQFYihP3/s400/Afbeelding+2.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5534927839033106866" /></a><div style="text-align: center;">check out <a href="http://www.vlerickalumni.be/EventGallery.aspx?EventID=8ccaeb23-0f6e-4085-9cab-b0e82169d1b4&EventDeelID=2fed4218-ebb9-4395-966c-5b47c007167f">the other pictures</a> of the Halloween Reunion.</div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-67902020636895763812010-10-12T13:32:00.005+02:002010-10-12T13:42:10.790+02:00Halloween Reunion 2010: The Ghost ShipDear Marketing Alumnus,<br /><br />Are you also nostalgic about your marketing studies at Vlerick? And convinced that it would be great to catch up with your former classmates again?<br /><br />The Vlerick Marketing Alumni offer you the opportunity to do so, and would like to invite you to their yearly Halloween Reunion ! This year’s edition promises to be a true Halloween experience!<br /><br />We welcome you on <span style="font-weight:bold;">Wednesday October 20th</span> 2010 for the Ghost Ship edition of the Halloween Reunion. Boarding time is 19h30, the venue is LeBateau (Muinkkaai 1) in Ghent (<a href="http://maps.google.com/maps?q=Muinkkaai+1,+9000+Gent,+Belgium">route</a>)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNDB1xQveaL6uRroPCV7H9xYomH1EADZtXS6pXAjrWXTsKh315-bXX7sD_C1v1I2sJvEbSEw0d6Gb5WcPWiZb8BekHKjjZbApu-PQuMIXpBDPlsMPKDQou4UBsvJa1dJcLgwPQeNfItskA/s1600/Halloween-reunion-2010.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 314px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNDB1xQveaL6uRroPCV7H9xYomH1EADZtXS6pXAjrWXTsKh315-bXX7sD_C1v1I2sJvEbSEw0d6Gb5WcPWiZb8BekHKjjZbApu-PQuMIXpBDPlsMPKDQou4UBsvJa1dJcLgwPQeNfItskA/s400/Halloween-reunion-2010.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5527122815470893922" /></a><br /><br /><span style="font-weight:bold;">Entrance is free</span> for all marketing alumni (members and non-members) and this <a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=8ccaeb23-0f6e-4085-9cab-b0e82169d1b4">upon subscription</a> via our event page! <br /><br />Not a member? Subscribe by mailing info@staff.vlerickalumni.com<br /><br />Looking forward meeting you and your former classmates,<br />Kind regards,<br /><br />The Vlerick Marketing Alumni,<br /><br />P.S.: Don’t forget to bring your business card!Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com4tag:blogger.com,1999:blog-2562514489559270464.post-20861220785136553642010-07-19T18:40:00.003+02:002010-07-19T18:45:36.280+02:00Rebranding: presentationsThanks for attending. It was a great start for our new concept.<br />Hope to see you next time!<br /><br /><div style="width:357px;margin:auto;"><object style="margin:0px" width="355" height="542"><param name="movie" value="http://static.slidesharecdn.com/swf/egowidget2PT.swf"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/egowidget2PT.swf" flashVars="feedurl=VlerickMarketingAlumni/tags/rebranding&widgettitle=The%20Marketing%20Shower%3A%20Rebranding" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="355" height="542"></embed></object><br/><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:left;"><a title="SlideShare" href="http://www.slideshare.net/?src=egowidget"><img src="http://static.slidesharecdn.com/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/widgets/presentation-pack" title="Get your Presentation Pack">Get your Presentation Pack</a></div></div>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com4tag:blogger.com,1999:blog-2562514489559270464.post-67532229619436578312010-05-18T11:19:00.016+02:002010-06-03T20:43:56.542+02:00The Marketing Shower: RebrandingWe are proud to announce that the very first edition of The Marketing Shower will take place on Wednesday June 9th in Brussels (<a href="http://maps.google.be/maps?hl=nl&client=firefox-a&hs=vzJ&rls=org.mozilla:en-US:official&q=Koningsstraat+20+1000+Brussels+Belgium&um=1&ie=UTF-8&hq=&hnear=Koningsstraat+20,+1000+Brussel&gl=be&ei=5WHyS7jkIdHh-QaeqKSWDg&sa=X&oi=geocode_result&ct=title&resnum=1&ved=0CBYQ8gEwAA">BNP Paribas Fortis Auditorium</a>). The central topic is "Rebranding".<br /><br /><a href="http://www.vlerickalumni.be/EventDetail.aspx?EventID=1caf8c40-655d-467a-9d69-6f9b35844457"><span style="font-weight:bold;">Subscribe here</span></a><br /><br />Before we go into the speaker- and eventdetails, we would like to introduce you to the values of the revamped "Vlerick Marketing Informeel", which was rebranded for the occasion.<br /><br />"Four times a year you can plunge into <span style="font-weight:bold;">The Marketing Shower</span> to let a steaming hot marketing topic pour down on you. Each speaker throws in the towel after twenty minutes so you’ll quickly get showered with revitalizing stories."<br /><br /><div style="width:425px" id="__ss_4136185"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/MichelDemoor/the-marketing-shower" title="The Marketing Shower">The Marketing Shower</a></strong><object id="__sse4136185" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-marketing-shower-v4-100518041011-phpapp01&stripped_title=the-marketing-shower" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4136185" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-marketing-shower-v4-100518041011-phpapp01&stripped_title=the-marketing-shower" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/MichelDemoor">Demoor Michel</a>.</div></div><br /><br /><span style="font-style:italic;">Brands are like friends<span style="font-weight:bold;"></span></span>. They come and go, but truly great ones are hard to find, difficult to leave and impossible to forget. How would you feel if a friend would suddenly change his/her hairdo, style or even name. How would you feel if you couldn’t recognize your friends anymore? Rebranding is a high risk branding matter with losing friends involved.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=1caf8c40-655d-467a-9d69-6f9b35844457"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 52px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCveGEQD9Pxc7i42l6HXJyxChITcQHQubfIZGHdCaGhO0b620xZudWx0J22O45nHY2hiegtUJNKoryBn0wWSTKnojHkldPMyDKeDChP3Ftvedtrv6vECMmBqXUfQUUI_dsshXZsQGQRj6I/s400/bannerrebranding.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5478612359845929362" /></a><br /><br /><span style="font-weight:bold;">PROGRAM</span><br /><br />18u45: Open doors with sandwiches and drinks<br />19u10: Introduction<br /><br />19u30: <span style="font-weight:bold;">Erik Saelens</span> <br />(founder & strategic director Brandhome, <a href="http://www.vlerickalumni.be/UserFiles/events/Brandhome_profiles_Erik_Saelens2.pdf">CV</a>)<br /><br />Rebranding and renaming, different but the same. Saelens will explain differences and similarities of rebranding and renaming operations. Out of the research he conducted over more than 160 of such operations he will give the top-line lessons learned and bells to ring when facing such an operation.<br /><br />19u50: <span style="font-weight:bold;">Frans Cornelis</span> <br />(managing director Group marketing & communications, Randstad Holding nv - <a href="http://www.vlerickalumni.be/UserFiles/events/bio_summary_Frans_Cornelis_march2010-1.pdf">CV</a>)<br /><br />Randstad Group is the second largest HR services provider in the world. Cornelis will explain how the brand portfolio of the Group has been aligned. He will touch on the learnings of more than 100 rebranding and renaming operations that the Group has conducted over the past 2 years worldwide.<br /><br />20u10: <span style="font-weight:bold;">Francis Peene</span> <br />(director Communication, BNP Paribas | Fortis, Retail & Private Banking Belgium)<br /><br />BNP Paribas Fortis is the bank for a changing world. Peene will explain how BNP Paribas Fortis has rebranded itseld back into the drivers seat in Belgium. He will touch on the external and internal learnings of the renaming into BNP Paribas Fortis. And on the central promises that drove the rebranding forward.<br /><br />20u30: Closure <span style="font-weight:bold;">Peter Janssen</span> (Founder <a href="http://www.livingbrand.be/Peter-Janssen.htm">Living/Brand</a>)<br /><br />20u45: Q&A + Networking with sandwiches and drinks<br /><br /><a href="http://www.vlerickalumni.be/EventDetail.aspx?EventID=1caf8c40-655d-467a-9d69-6f9b35844457"><span style="font-weight:bold;">All information and subscriptions</span></a>.Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-15162038797135605562010-03-15T14:12:00.003+01:002010-03-15T14:16:33.803+01:00Pascal Libyn on founding the Vlerick Marketing ColloquiumInterview taken by <a href="http://www.meetschmitt.com">Bernd Schmitt</a>.<br /><br /><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/yH-hFC6EmcQ&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yH-hFC6EmcQ&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-84133373569664419162009-12-29T14:45:00.021+01:002010-03-15T14:31:34.833+01:00Measuring Customer Touchpoints<span style="font-weight:bold;">UPDATE:</span> presentations were added.<br /><br />"Customer Experience" was elected the hottest marketing buzzword of 2009. Yet... <span style="font-weight:bold;">How can you actually measure customer experiences?</span> How can you benchmark your company’s efforts? And consequently improve your marketing mix? <br /><br />Our next Vlerick Marketing Informal is zooming into these questions by bringing you the experts in the field;<br /><br />Keynote speakers<br /><span style="font-weight:bold;"><br />* Geert Martens </span>Managing Consultant <a href="http://www.4cconsulting.com">4C Consulting</a><br /><span style="font-style:italic;"><br />"The Naïve to Natural model"</span><br /><br />Geert will elaborate on a home-made methodology that enables a company to determine to what extent it is offering customer-centric experiences. Depending on the position of a company on the model, different action steps are outlined to improve the extent of customer-centricity. The model is backed up with data gathered in the Belgian market.<br /><br /><div style="width:425px;text-align:left" id="__ss_3052451"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/MichelDemoor/geert-martens-4c-consulting-the-naive-to-natural-model" title="Geert Martens (4C Consulting) The Naive To Natural Model">Geert Martens (4C Consulting) The Naive To Natural Model</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=geert-martens-4cconsulting-the-naive-to-natural-model-vlerick-100202055645-phpapp01&stripped_title=geert-martens-4c-consulting-the-naive-to-natural-model" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=geert-martens-4cconsulting-the-naive-to-natural-model-vlerick-100202055645-phpapp01&stripped_title=geert-martens-4c-consulting-the-naive-to-natural-model" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/MichelDemoor">Demoor Michel</a>.</div></div><br /><br />* <span style="font-weight:bold;">Christophe Vergult</span> - Director Customer Experience Research, <a href="http://insites.be/">Insites Consulting</a><br /><br /><span style="font-style:italic;">"The Relationship Monitor"</span><br /><br />What are today the success factors of a strong customer relationship? InSites Consulting's Relationship Monitor reveals the answer for 8 industries based on a in-depth study in 8 countries. The answer lies in compelling experiences tapping into underlying consumer needs, consistent with the brand promise over all touch points.<br /><br /><div style="width:425px;text-align:left" id="__ss_3021258"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/christophevergult/presentation-vlerick-informeel-28-01-2009" title="Measuring customer experiences">Measuring customer experiences</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=presentationvlerickinformeel28-01-2009-100129043615-phpapp01&stripped_title=presentation-vlerick-informeel-28-01-2009" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=presentationvlerickinformeel28-01-2009-100129043615-phpapp01&stripped_title=presentation-vlerick-informeel-28-01-2009" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/christophevergult">christophevergult</a>.</div></div><br /> <br /><a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=fd098e56-b59c-4db6-b7f0-f2e9778e581f">More info and subscriptions</a>.<br />Subscribe today!Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com0tag:blogger.com,1999:blog-2562514489559270464.post-29174158833292897152009-11-27T16:01:00.021+01:002009-12-25T11:47:43.866+01:0022nd Vlerick Marketing Colloquium<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://customer-experience.be/"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 51px;" src="http://i586.photobucket.com/albums/ss302/Moorketweeduust/collo2010banner-alumni-members-v4.gif" border="0" alt="Informeel Market Research" border="0" alt=""id="BLOGGER_PHOTO_ID_5339803479583712738" /></a><br /><br />Thursday March 4, Handelsbeurs GHENT. (<a href="http://www.customer-experience.be/">more info</a>)<br /><br /><br /><span style="font-weight:bold;">PRELIMINARY PROGRAM</span><br /><br /><span style="font-weight:bold;">Prof. Dr. Bernd Schmitt</span><br />Professor at Columbia Business School in New York and CEO of <a href="http://www.exgroup.com/">The EX Group</a>, presents the concepts and tools of his CEM (customer experience management) framework.<br /><br /><span style="font-weight:bold;">Prof. Dr. Rik Riezebos</span><br />General Director of <a href="http://www.eurib.org/">European Institute for Brand Management</a>, will outline the importance of the Brand Biotope.<br /><br /><span style="font-weight:bold;">Jean-Paul Van Avermaet</span><br />CEO of Starbucks’s parent company <a href="http://www.autogrill.be/nl/index3.cfm?PageID=2&SubPageID=110">Autogrill Belux</a>, shares everything he knows about using customer experience in a growth strategy.<br /><br /><span style="font-weight:bold;">Michel Smit</span><br />Founder of Cultural Development, introduces us to a different world of customer experience, where creativity and ecology are key words. <br /><br /><span style="font-weight:bold;">Tom Grymonprez</span><br />Commercial Director <a href="http://www.studio100.be/">Studio 1OO</a> about telling stories and child experiences.<br /><br /><span style="font-weight:bold;">Anja Stas</span><br />Commercial Director at the Zoo of Antwerp, explains how the Zoo turned <a href="http://www.baby-olifant.be/">Kai-Mook</a>'s birth into a true customer experience. <br /><br /><span style="font-weight:bold;">Vincent Van Quickenborne</span><br />Minister of <a href="http://www.quickonomie.be/nl/">Entrepreneurship & Simplification</a> on optimizing Citizen Experiences.<br /><br /><br />Find the full program on the <a href="http://customer-experience.be/programma.php">Customer Experience website</a>.<br /><br /><br /><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxv8p3Qj7oe5sYP7zbpRA2pJR4qUgt2Ix0tT2zw-J7cfCBp-ObwPbjP9uCiAiZki_EoU7YKzEnxZ-FHOULIFQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com96tag:blogger.com,1999:blog-2562514489559270464.post-7277678563835372772009-11-21T17:10:00.007+01:002009-11-21T17:34:50.846+01:00Partner Event: BAQMAR's "Digging for Gold"Short introduction: <a href="http://www.baqmar.be/?page_id=9">BAQMaR</a> is the Belgian Association for Quantitative & Qualitative Marketing Research. <a href="http://www.baqmar.be/?page_id=9">BAQMaR</a> wants to make marketing research COOL again: well-known, popular and unique.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8f1Fe4cCym0gCmNBkvQSu0wbMj1rHc1ayPdwiN7BRRd8XUz1H6AaLRrqLH6qTBdCUH3MuFtOcXjoqnYWgGCixzKZwUn8R4OF7JJyEE5jio6GHYrYl9uuG5gE-fKkJAxbqef1GEyL80nlW/s1600/baqmar.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8f1Fe4cCym0gCmNBkvQSu0wbMj1rHc1ayPdwiN7BRRd8XUz1H6AaLRrqLH6qTBdCUH3MuFtOcXjoqnYWgGCixzKZwUn8R4OF7JJyEE5jio6GHYrYl9uuG5gE-fKkJAxbqef1GEyL80nlW/s400/baqmar.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5406596069672141282" /></a><br />As a friend of BAQMAR we received <span style="font-weight:bold;">one free ticket</span>. Please react to this blogpost if you would like to attend this event on behalf of the Vlerick Marketing Alumni (offer exclusively for paying members).<br />BAQMaR 2009 Conference: “<a href="http://www.baqmar.be/?page_id=343">Digging for Gold</a>”<br /><br />Thursday, December 17th 2009, Marriott Hotel Ghent<br />Company Package’: 5 tickets for 200 Euro!<br /><br /><span style="font-weight:bold;">AGENDA</span><br /><br />19h00 – 19h30 <br />Welcome drink and small appetizers<br /><br />19h30 – 19h40<br /><span style="font-weight:bold;">Opening session</span> 2009 BAQMaR Conference: “Welcome to the Vein of Gold”<br /><br />19h40 – 20h05<br />Presentation 1: <span style="font-weight:bold;">Rolf Verlinden</span> (Managing Director, Keystone Network)<br />Title: “Data Stress! The Journey from Data to Insights…”<br /><br />20h05 – 20h20<br />“<span style="font-weight:bold;">The Gold Rush</span>”: Golden Ideas Explained in 60 Seconds<br /><br />20h20 – 20h40<br />Break with coffee, thee, juices and snacks<br /><br />20h40 – 21h20<br />Keynote Speaker: <span style="font-weight:bold;">Tom H.C. Anderson</span> (CEO, Anderson Analytics – United States)<br />Title: “Text Analytics, from Survey Open Ends to Social Media”<br /><br />21h20 – 21h45<br />Presentation 2: <span style="font-weight:bold;">Sarah Van Laere</span> (Customer Insights Manager, Nuon Belgium)<br />Title: “Risky Energy Business”<br /><br />21h45 – 21h50<br />“<span style="font-weight:bold;">SMART 2009</span>″: Who Becomes the SMARTest Student Researcher of the Year?<br /><br />21h50 – 21h55<br /><span style="font-weight:bold;">Closing session</span> 2009 BAQMaR Conference<br /><br />21h55 – 23h30<br />Talks, bites and drinks<br /><br /><a href="http://www.baqmar.be/?page_id=343">Register today</a> as an early bird for only 50 EuroAnonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com4tag:blogger.com,1999:blog-2562514489559270464.post-84332294161943332892009-11-11T20:57:00.004+01:002009-11-27T16:34:49.235+01:00M3 Party: Thursday November 12thMeet the Young Squad.<br />All info on <a href="http://www.facebook.com/home.php#/event.php?eid=157312627598&index=1">Facebook</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX5xLuIzYVpiM4azetNGTj98gEL0R7BmmQxKZ4Zofl5au5z9yJXvGP6QKnP_RPqGflkXf2pPI9hlUD-EGrReQcpjhr__uIN5TXFK5MZ-LNm7lUU4krITZuFuJ3bON-2-IXyQ2IHP_-FzPc/s1600-h/M3-party"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 283px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX5xLuIzYVpiM4azetNGTj98gEL0R7BmmQxKZ4Zofl5au5z9yJXvGP6QKnP_RPqGflkXf2pPI9hlUD-EGrReQcpjhr__uIN5TXFK5MZ-LNm7lUU4krITZuFuJ3bON-2-IXyQ2IHP_-FzPc/s400/M3-party" border="0" alt=""id="BLOGGER_PHOTO_ID_5402938268274649362" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com1tag:blogger.com,1999:blog-2562514489559270464.post-31130130083091657372009-11-11T18:59:00.013+01:002009-11-26T11:12:29.230+01:00Alum.Nights IV: Wednesday November 25th<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjajiIXPUUF8cXO35M-TS-kuwBRzt5rwk_3xx9TfC82RpkV1oDVFeK5KJ8sHeZTukruo0L4a3CCYVQPaFsxRGTJUKMv4BMFhwlbnKOXuQgHbzb7LD5E4Q9Aof7RQOELr1iXZHocUE83TGHR/s1600/alumnights4.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjajiIXPUUF8cXO35M-TS-kuwBRzt5rwk_3xx9TfC82RpkV1oDVFeK5KJ8sHeZTukruo0L4a3CCYVQPaFsxRGTJUKMv4BMFhwlbnKOXuQgHbzb7LD5E4Q9Aof7RQOELr1iXZHocUE83TGHR/s400/alumnights4.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5408352862948149314" /></a><br />Dear Vlerick Alumnus or Student,<br /><br />Once again all Alumni sections are joining hands to organize the <span style="font-weight:bold;">4th edition</span> of the Alum.Nights in Café Dépôt (center Brussels). Be an active part of this broad network and get social on this informal gathering.<br /><br />START:18h30<br />END: 23h<br /><a href="http://www.vlerickalumni.be/EventDetail.aspx?EventID=b1076b40-8984-4805-84b5-c57e22ecd6a8">Subscribe</a> (for free)<br /><a href="http://maps.google.be/maps?hl=nl&client=firefox-a&rls=org.mozilla:en-US:official&hs=UUx&q=32+rue+auguste+orts+brussel&um=1&ie=UTF-8&hq=&hnear=Auguste+Ortsstraat+32,+1000+Brussel&gl=be&ei=pP76Ss29Csj3-Qa63cWoDw&sa=X&oi=geocode_result&ct=title&resnum=1&ved=0CAsQ8gEwAA">Route</a><br /><br /><span style="font-weight:bold;">No suits, no ties. Just beers and stories.<br /></span><br />The Alum.Nights Team.<br />[distributable flyer]<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaf7a2RYTypVRwWynywsGy4uSZoE_8wELMTapcXWszEDHszTVFeYFtM6edTfi593e5HCwNHDEpiGnqcDQwy_Iu_H191noNmeounRXOJbazH9lT6B9WJX_D9E-XdpFXvA_VgM9emb4EvqEq/s1600-h/alumn+nights_2009_11_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 284px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaf7a2RYTypVRwWynywsGy4uSZoE_8wELMTapcXWszEDHszTVFeYFtM6edTfi593e5HCwNHDEpiGnqcDQwy_Iu_H191noNmeounRXOJbazH9lT6B9WJX_D9E-XdpFXvA_VgM9emb4EvqEq/s400/alumn+nights_2009_11_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5402909111528354802" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com4tag:blogger.com,1999:blog-2562514489559270464.post-87797506106414482142009-10-21T17:13:00.016+02:002009-11-13T15:10:44.194+01:00Photos Halloween Reunion 2009Dear Alumnus, Student,<br /><br />Thank you for participating to our Halloween Reunion 2009 edition. Being one of our foremost network events dedicated to all Vlerick Marketing Alumni we sincerely hope you got back in touch with your classmates and got to network with other participants.<br /><br /><a href="http://www.vlerickalumni.be/EventGallery.aspx?EventID=52a9b0c5-5b1b-4555-b4d4-6c8505f6d1bc&EventDeelID=a8d03c84-2e85-4aaf-9080-804f9ecf926f">The Pictures are Online!</a> (Click link)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWKOkYPLYQjccgCMGDVmiJ3IZmXAy9hsRUJozuhh5dG9qqapcLytqYGrx0I1PmoPO4jFO-y9bTIuPfD0grUITYlVMnN3MHIAGL0kSZkKoYnmm1Wa7ZGRipFF54C6GFjeHQiyNajM7Wh0Dw/s1600-h/09+LOVEBOAT+196.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWKOkYPLYQjccgCMGDVmiJ3IZmXAy9hsRUJozuhh5dG9qqapcLytqYGrx0I1PmoPO4jFO-y9bTIuPfD0grUITYlVMnN3MHIAGL0kSZkKoYnmm1Wa7ZGRipFF54C6GFjeHQiyNajM7Wh0Dw/s400/09+LOVEBOAT+196.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5403590100130294226" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioV5Tc45fgz-b7B2Bp4zqr3gWT-tWNjmasT_psOvhIbbElicuTpwn_fWVLNPurPJ6s8a2KKi1Lh5AmeGZX8SKTWTubvs1SQySVElTqVXztkEFvxmu6c6NlitA1HnNtDajOTSP9W6tfadMw/s1600-h/09+LOVEBOAT+203.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioV5Tc45fgz-b7B2Bp4zqr3gWT-tWNjmasT_psOvhIbbElicuTpwn_fWVLNPurPJ6s8a2KKi1Lh5AmeGZX8SKTWTubvs1SQySVElTqVXztkEFvxmu6c6NlitA1HnNtDajOTSP9W6tfadMw/s400/09+LOVEBOAT+203.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5403590186034963042" /></a><br /><br /><br /><span style="font-weight:bold;">Stay Connected</span> to all Vlerick Marketing Alumni through:<br /><a href="http://www.facebook.com/group.php?gid=28912583392">Facebook</a> (Open to all Fans)<br /><a href="http://www.linkedin.com/groupInvitation?groupID=42981&sharedKey=5034A06E5667&goback=.gdr_1217845871372_1">LinkedIn</a> (Marketing Alumni Only)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO8F48GxuubDbJFtpOJgZLtFqRBgYp4iSnvVTb6j2-Oyqe96Fg7yOUqR8bEEApZHYKD-99UFGVg4_tBjXgHFjeY1Hm4UsTgzq6Kk4vK9UzbpJ2hoMDBz_IyvTgI1kK4xWgsCmpkqi3Y4OB/s1600-h/09+LOVEBOAT+129.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO8F48GxuubDbJFtpOJgZLtFqRBgYp4iSnvVTb6j2-Oyqe96Fg7yOUqR8bEEApZHYKD-99UFGVg4_tBjXgHFjeY1Hm4UsTgzq6Kk4vK9UzbpJ2hoMDBz_IyvTgI1kK4xWgsCmpkqi3Y4OB/s400/09+LOVEBOAT+129.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5400238899165684818" /></a><br /><br />In the latest <a href="http://www.economist.com/business-education/whichmba/">ranking of Business Schools</a> (Full MBA), Vlerick ended up 3rd concerning having one of the <span style="font-weight:bold;">widest Alumni networks globally</span>!! Consider benefiting from the breadth of our network and check the <a href="http://www.vlerickalumni.com/content/53/member_benefits.aspx?ContentMenuId=100">List of Benefits</a> for paying members.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRqVem87dCcZxqQg4s8UT_v7kHBm9gDP7bUs3w9W_wTG5gAetHY1wPUsDa54scccGGoLj8Zavr7uglx3x6c8nJazn_lKJW7qsxgKMgDH-IP6X7AbNgO4krmNv_AfjRywZfkVnCaLfsx8lh/s1600-h/09+LOVEBOAT+130.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRqVem87dCcZxqQg4s8UT_v7kHBm9gDP7bUs3w9W_wTG5gAetHY1wPUsDa54scccGGoLj8Zavr7uglx3x6c8nJazn_lKJW7qsxgKMgDH-IP6X7AbNgO4krmNv_AfjRywZfkVnCaLfsx8lh/s400/09+LOVEBOAT+130.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5400239009039914034" /></a><br /><br />Special thanks goes out to Alumna Olivia Vanmoerkerke and <a href="http://www.avenuecards.be">AvenueCards.be</a> for helping us create the stylish business cards which brought many of you to our site.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.avenuecards.be/en/homepage"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 103px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4IXLd3uO5uz80aozswO6hFDoSXhnU2vCfOqlkUFCNk38lwsODTaZSv7LoCV-c9QCQpg3sepFDo8kYseLKD-apWm-FK5J326kq_0_orafT0aZR94bWnKmp281U6t0zJIFGrzuvESuUlvuQ/s320/AvenueCards.be.gif" border="0" alt=""id="BLOGGER_PHOTO_ID_5395077894313960146" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-70575857231958472642009-10-15T10:42:00.003+02:002009-10-15T10:45:19.575+02:00Halloween Reunion 2009Be ready to board The Love Boat on Thursday, October 22nd, 7.30 p.m. for a brand new edition of the Halloween Reunion! <br /><br />The venue is... Le Bateau, in Ghent ! It's the perfect moment to catch up with your old friends and classmates and it is free of charge for all Vlerick Marketing Alumni.<br /><br /><a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=52a9b0c5-5b1b-4555-b4d4-6c8505f6d1bc">Subscribe now </a>(exclusively for Marketing Alumni!)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6BibSkvD3NdlPMSzDZmiDwjs30Y8SPfDjACuIwisEyiHKUqPhZPqnK2mm9rYZEGms41AYVnLtDUda7YH54DPO2QTgvqKW9X4Dno-fkMqzp8stCL5aV_KJzD22kftxiyJpuenlqvcfUPNV/s1600-h/Invitation+Love+Boat.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 308px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6BibSkvD3NdlPMSzDZmiDwjs30Y8SPfDjACuIwisEyiHKUqPhZPqnK2mm9rYZEGms41AYVnLtDUda7YH54DPO2QTgvqKW9X4Dno-fkMqzp8stCL5aV_KJzD22kftxiyJpuenlqvcfUPNV/s400/Invitation+Love+Boat.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5392744729903739842" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com2tag:blogger.com,1999:blog-2562514489559270464.post-85131361068730809972009-09-22T23:45:00.003+02:002009-09-23T11:21:22.824+02:00Slimmeriken gezocht!Mis deze buitenkans niet.<br /><br />Op donderdag 4 maart 2010 is de Handelsbeurs in Gent de place to be voor marketeers die ook in crisistijd willen scoren.<br /><br />U verneemt er alles over het hyperactuele thema ‘Customer Experience'<br /><br />Ontdek snel de sponsorformule die het beste bij u past.<br />Mail <a href="mailto:olivier.deruelle@vlerickalumni.be">Olivier De Ruelle</a> of bel op 0475/96.08.42<br />of surf naar <a href="http://customer-experience.be/">www.customer-experience.be</a>.<br /><br />Tot in de Handelsbeurs!<br /><br />Olivier De Ruelle,<br />Colloquium-voorzitter<br /><br />PS. Waarom sponsoren in crisistijd? Omdat u extra zichtbaar bent als<br />anderen zich verstoppen.Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-58245326856520129172009-09-21T17:40:00.008+02:002009-11-12T17:55:05.889+01:00Presentations Marketing Informal: "FMCG"As promised you can find the presentations of the Marketing Informal "Catch up with FMCG" underneath. We hope to see you next time! <br />(watch your mailbox)<br /><br />Speaker 1: <span style="font-weight:bold;">Prof. Gino Van Ossel</span> (<a href="http://www.vlerick.com/en/knowres/domains/14-VLK/166-VLK.html?branch=1&language=2">Vlerick</a>)<br /><br /><div style="width:425px;text-align:left" id="__ss_2041064"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/MichelDemoor/prof-gino-van-ossel-vlerick-trends-in-shopping-behaviour" title="Prof. Gino Van Ossel (Vlerick) Trends in Shopping Behaviour">Prof. Gino Van Ossel (Vlerick) Trends in Shopping Behaviour</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=trend-in-fmcg-090922093604-phpapp01&stripped_title=prof-gino-van-ossel-vlerick-trends-in-shopping-behaviour" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=trend-in-fmcg-090922093604-phpapp01&stripped_title=prof-gino-van-ossel-vlerick-trends-in-shopping-behaviour" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/MichelDemoor">Demoor Michel</a>.</div></div><br /><br />Speaker 2: <span style="font-weight:bold;">Tom Palmaerts</span> (Trend- + Youth-watcher at <a href="http://trendwolves.com">Trendwolves</a>)<br /><div style="width:425px;text-align:left" id="__ss_2016548"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/palmaerts/fmcg-2016548" title="FMCG">FMCG</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fmcg-090918032527-phpapp01&stripped_title=fmcg-2016548" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fmcg-090918032527-phpapp01&stripped_title=fmcg-2016548" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/palmaerts">tom palmaerts</a>.</div></div>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com1tag:blogger.com,1999:blog-2562514489559270464.post-48144652636360899802009-09-15T18:08:00.006+02:002009-09-15T18:15:12.343+02:00Marketing Informal: Catch Up With FMCGThe world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon. <br /><br /><span style="font-weight:bold;">It’s time to catch up. </span><br />It’s time to call in the experts on trends in FMCG and consumer behavior.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJ-MC7JzW-NGKZjNko3MCXielJ2JSKRIlnkDnlyKwdoZe0sFXcDoduEY7uW7oDkw8IawHkQ4lHvoJAklcmG7D_H_fSka8aXcicNkmtr6TYA2DY0Llx4_iHvfWgKa7wvnybHCYpxKhcxC9/s1600-h/fmcg.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 368px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJ-MC7JzW-NGKZjNko3MCXielJ2JSKRIlnkDnlyKwdoZe0sFXcDoduEY7uW7oDkw8IawHkQ4lHvoJAklcmG7D_H_fSka8aXcicNkmtr6TYA2DY0Llx4_iHvfWgKa7wvnybHCYpxKhcxC9/s400/fmcg.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5381728327120892722" /></a><br />We have invited <span style="font-weight:bold;">Prof. Gino Van Ossel</span> (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior. <br /><br />Moreover, to fully understand what’s ahead of us we have asked <span style="font-weight:bold;">Tom Palmaerts</span> (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting.<br /><br /><span style="font-weight:bold;">We will be expecting you.</span><br /><br />Please <a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=f4528405-a1ac-4887-a4de-239e5079b39d">reserve</a> Thursday-evening September 17th to attend our next Vlerick Marketing Informal event at the offices of Electrabel (Gewijde Boomstraat 46, 1050 Elsene). Alumni-members access for free and there will be sandwiches and drinks at your disposal. <br /><a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=f4528405-a1ac-4887-a4de-239e5079b39d">Subscribe today</a>.<br /><br /><span style="font-weight:bold;">PROGRAM</span><br />18u45 doors open: sandwiches & drinks<br />19u30 Gino Van Ossel<br />20u00 Tom Palmaerts<br />20u30 Q&A<br />21u sandwiches & drinks<br />23u the end<br /><br />This event is sponsored by <a href="http://www.4cconsulting.com/Templates/home.aspx?id=32&langType=1033">4C Consulting</a> and <a href="http://www.electrabel.com/whoarewe/whoarewe.aspx">Electrabel GDF Suez</a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com1tag:blogger.com,1999:blog-2562514489559270464.post-45512444302578428642009-08-13T22:16:00.006+02:002009-08-13T22:26:35.447+02:00Alum.Nights III: Wednesday August 26Dear Vlerick Alumnus,<br /><br />You are kindly invited to the 3rd edition of the <a href="http://www.vlerickalumni.be/EventDetail.aspx?EventID=e8c02c97-dfed-4a29-8ffe-75c0251779f0">Alum.Nights</a>, an informal get-together in the center of Brussels.<br /><br />START:18h30<br />END: 23h<br /><a href="http://www.vlerickalumni.be/EventDetail.aspx?EventID=e8c02c97-dfed-4a29-8ffe-75c0251779f0">Subscribe</a> (for free)<br /><a href="http://www.google.be/search?hl=nl&sa=N&tab=lw&q=rue+auguste+orts+32+brussels">Route</a><br /><br /><br /><span style="font-weight:bold;">No suits, no ties. Just beers and stories.</span><br /><br /><br />The Alum.Nights Team.<br />[distributable flyer]<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNz7KaXmOtYmgGxQARNY1BkKXEleZw3KxGt8yEl50CA00InrIYN9gO7PBxTiL3c6TyWLQhe4JzE77zeuME1R_gxZh1PbwhtdluRaAobmpTltuu1osai6RlLWIaiTSCrVBhcukJNzMdn1I6/s1600-h/alumnnights.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 284px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNz7KaXmOtYmgGxQARNY1BkKXEleZw3KxGt8yEl50CA00InrIYN9gO7PBxTiL3c6TyWLQhe4JzE77zeuME1R_gxZh1PbwhtdluRaAobmpTltuu1osai6RlLWIaiTSCrVBhcukJNzMdn1I6/s400/alumnnights.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5369545461754064882" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com0tag:blogger.com,1999:blog-2562514489559270464.post-33535027625028603292009-06-18T17:56:00.008+02:002009-08-18T18:11:37.074+02:00Presentations Vlerick Informeel: "Research"As promised; underneath you will find the presentations of the Marketing Informeel. Have a look at <a href="http://bit.ly/Fotos-Research-Informeel">the pictures</a> on Flickr (Press "slideshow" upper right)<br /><br />NB: For Arnaud Petre's presentation, please click "view on slideshare" at the bottom. <br /><br /><div style="width:357px;margin:auto;"><object style="margin:0px" width="355" height="542"><param name="movie" value="http://static.slidesharecdn.com/swf/egowidget2PT.swf"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/egowidget2PT.swf" flashVars="feedurl=MichelDemoor/tags/technology&widgettitle=Slideshows tagged 'technology'" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="355" height="542"></embed></object><br/><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;text-align:left;"><a title="SlideShare" href="http://www.slideshare.net/?src=egowidget"><img src="http://static.slidesharecdn.com/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/widgets/presentation-pack" title="Get your Presentation Pack">Get your Presentation Pack</a></div></div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRUNEEAbVbHPzY3XTwv-vNyinYzn1PTjyMlBgNKZVFE6sNiDNAMlZ8Ox8T4Veli6LpQkRlHqvJKgK0-EHFKdSFzPAVuAZQt1352LOIMqNtZlAsrluvkC3237r6cxbg47KEjLFYO_vLoiF1/s1600-h/3701210801_b17ddcc407_b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 268px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRUNEEAbVbHPzY3XTwv-vNyinYzn1PTjyMlBgNKZVFE6sNiDNAMlZ8Ox8T4Veli6LpQkRlHqvJKgK0-EHFKdSFzPAVuAZQt1352LOIMqNtZlAsrluvkC3237r6cxbg47KEjLFYO_vLoiF1/s400/3701210801_b17ddcc407_b.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5369534896500752674" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEH0-hHt0SuMd_xK464hGaRFsR9-a8qczzMZYuldyfTC2QS9AY68THRbV7YyJIc3d0vfvvFMrJxStSX95M8u0cBLCcq96alC4vAXdgoHuaW3Cj8kHhOnrda6y38w41Zl_HSiklbk1snwzc/s1600-h/3702009870_1d63acf86b_b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 268px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEH0-hHt0SuMd_xK464hGaRFsR9-a8qczzMZYuldyfTC2QS9AY68THRbV7YyJIc3d0vfvvFMrJxStSX95M8u0cBLCcq96alC4vAXdgoHuaW3Cj8kHhOnrda6y38w41Zl_HSiklbk1snwzc/s400/3702009870_1d63acf86b_b.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5369535159591824818" /></a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com0tag:blogger.com,1999:blog-2562514489559270464.post-65321702797284183122009-05-19T17:40:00.036+02:002009-06-03T12:01:58.992+02:00Informeel: Research & Product Innovation<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.vlerickalumni.be/EventDetail.aspx?EventID=842ca254-903f-40ee-a8a9-8579193a7b59"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 51px;" src="http://i586.photobucket.com/albums/ss302/Moorketweeduust/Informeel-Market-Research-3.gif" border="0" alt="Informeel Market Research" border="0" alt=""id="BLOGGER_PHOTO_ID_5339803479583712738" /><br /></a><span style="font-weight:bold;">Research & Product Innovation, but NOT as you know it.</span><br /><br />Are modern technologies changing the way we do business? We think YES! Should you be interested in how? Definitely YES! During this upcoming Vlerick Marketing Informeel (evening event) we are zooming into the newest trends in consumer research and product innovation.<br /><br />It is thanks to new research technologies that marketers can now evaluate campaigns and product innovations on an individual level (brain scans) and a social level (online communities).<br /><br /><a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=842ca254-903f-40ee-a8a9-8579193a7b59">All info and subscriptions</a>.<br /><br /><span style="font-weight:bold;"><br />PROGRAM</span><br /><span style="font-weight:bold;"><br />18H30: Open doors, Open bar, Open sandwich table<br />19H: Start presentations</span><br /><br />1. <span style="font-weight:bold;"> Dr. Christel Claeys</span> (Assistant Professor <a href="http://www.hubrussel.be/">HUB</a>)<br /> “Neuromarketing: Just another hype or legitimate science?”<br /> <br />2. <span style="font-weight:bold;">Prof. Arnaud Petre</span> (Owner <a href="http://www.brainimpact.eu/en/">Brain Impact</a>, Teacher ULB-Solvay)<br />"Neuromarketing: Case Studies” <br /><br />3. <span style="font-weight:bold;">Maxim Schram</span> (Founder & CEO <a href="http://www.redesignme.com/">RedesignMe.com</a>) <br />“Online co-creation communities: Concept & Case Studies"<br /><br /><span style="font-weight:bold;">20H30: Start reception</span><br /><br /><br /><span style="font-weight:bold;">PRACTICAL INFO</span><br /><br />Please reserve <span style="font-weight:bold;">Tuesday-evening June 16th</span> to attend this event at <a href="http://maps.google.be/maps?q=schoenmarkt+35+antwerpen&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&split=0&gl=be&ei=AtYSSv3mBsHM-Aac1MGxDw&sa=X&oi=geocode_result&ct=title&resnum=1"><span style="font-weight:bold;">KBC Antwerp</span></a> (click <a href="http://maps.google.be/maps?q=schoenmarkt+35+antwerpen&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&split=0&gl=be&ei=AtYSSv3mBsHM-Aac1MGxDw&sa=X&oi=geocode_result&ct=title&resnum=1">here</a> for the route). Alumni-members access for free and there will be sandwiches and drinks at your disposal. As usual.<br /><br /><a href="http://www.vlerickalumni.com/EventDetail.aspx?EventID=842ca254-903f-40ee-a8a9-8579193a7b59">Subscribe here</a>.<br /><br /><span style="font-weight:bold;">Don’t go home empty-handed!</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWUOTkZ0Sb0QxCccasGV_2vZZkT_gwB067qb4lnzjCkxgzpYthugOCAIoX2UvQkFKDaFs77WU-ZAeudGlXkNMQUWXVwYt78iinKkDTrzo-3BJfLi5MAQijuGYVFcUJsGJ1I1sJGx6kjTsh/s1600-h/Melitta-fokkie.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWUOTkZ0Sb0QxCccasGV_2vZZkT_gwB067qb4lnzjCkxgzpYthugOCAIoX2UvQkFKDaFs77WU-ZAeudGlXkNMQUWXVwYt78iinKkDTrzo-3BJfLi5MAQijuGYVFcUJsGJ1I1sJGx6kjTsh/s200/Melitta-fokkie.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5339832355680513442" /></a><br />We have over 20 Samsonite giftbags and 15 fokkie-chamina’s (Miletta) to divide among those participants who invest 5 minutes of their time in filling in this <a href=" http://tinyurl.com/only-nine-questions">9 questions survey</a>. We will present you the survey-results the same evening. Thank you for contributing.Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com3tag:blogger.com,1999:blog-2562514489559270464.post-16559675665638614722009-05-14T18:56:00.004+02:002009-05-14T19:02:23.214+02:00Nabeschouwing 21ste Vlerick ColloquiumVacature 21 maart 2009 <br /><br /><span style="font-weight:bold;">CUSTOMER EXPERIENCE, THE NEW BATTLEGROUND </span><br /><br />Op donderdag 12 maart arriveerden 230 marketeers in de Handelsbeurs te Gent voor het 21e Vlerick Marketing Alumni Colloquium. Aan het onthaal werden we door een lompe hostess nogal onbeschoft onze naambadge opgespeld en ons informatiepakket toegeworpen, wat daarna bij het aangeboden ontbijt heel wat reacties opleverde. Snel werd echter duidelijk dat het hier om een geënsceneerde verwelkoming ging, en direct was het belang van de ‘customer experience’ benadrukt, even in hard times.<br /><br /><span style="font-weight:bold;">Qaalfa Dibeehi </span>van <span style="font-weight:bold;">Beyond Philosophy</span> beet de spits af, en had het over het belang van het emotioneel engagement dat je als bedrijf met je klanten moet aangaan. Customer Experience is de nieuwe ‘battleground’, want een trouwe klant kan je pas zo benoemen als hij bereid is iets op te geven om bij jouw bedrijf klant te blijven. <br /><br />Onder het motto “de klant wil voelen en zien” meldde <span style="font-weight:bold;">Gonda Storms (Dexia)</span> ons dat het, zeker in deze tijden, prioritair is voor de bank om de verwachtingen van de klant gelijk te stemmen met de eigenlijke customer experience. Johnny Thijs (De Post) merkte nadien op dat in zijn bedrijf het vooral de customer experience en sastisfaction waren die al de nodige veranderingen hadden gedicteerd, en dat ook in de toekomst zullen doen.<br /><br />De term “all-in-one-vastgoed” werd geïntroduceerd door <span style="font-weight:bold;">Lorin Parys </span>van <span style="font-weight:bold;">Uplace</span>. De nieuwe consument wil immers zijn tijd zo efficiënt mogelijk vullen dus dient de work-life-play balans in evenwicht te zijn. Uplace pakt dit aan door ervaringsbestemmingen te creëren, de winkel wordt de ultieme CRM tool. Met andere woorden; winkelen zal nooit meer hetzelfde zijn!<br /><br />Na de lunch was het de beurt aan <span style="font-weight:bold;">Annita Beysen</span> (<span style="font-weight:bold;">U-sentric</span> Belgium) & <span style="font-weight:bold;">Justin Knecht </span>(<span style="font-weight:bold;">Centre for Design Innovation</span> Ireland) en Linda Galle van Thomas Cook Belgium. Zij observeren, elk op hun manier, de consument in zijn eigen omgeving en gebruiken deze kennis om de customer experience te verbeteren. <br /><br />Het belang van shopper insight werd benadrukt door <span style="font-weight:bold;">Philippe Schaillee</span>, van <span style="font-weight:bold;">Sara Lee North America</span>. <br />De shopper is namelijk niet altijd dezelfde als de uiteindelijke consument. Dus een geïntegreerde marketingaanpak is noodzakelijk. <span style="font-weight:bold;">IKEA</span> is uitgegroeid van meubelfabrikant tot een heuse destination store. <span style="font-weight:bold;">Olivier Baraille</span> lichtte een tipje van de sluier op over hoe zij de customer experience aanpakken voor, tijdens en na het aankoopmoment.<br /><br />Laatste spreker van de dag was <span style="font-weight:bold;">Suzanne Piët</span>, <span style="font-weight:bold;">auteur</span> van o.m. ‘De emotiemarkt. De toekomst van de beleveniseconomie’, tevens managementboek van het jaar. Met de nodige humor verklaarde ze de behoefte van ieder van ons om zich regelmatig een nieuwe identiteit aan te meten, zij het met een zonnebril, een mobiele telefoon of een Hummer. <br /><br />Het slotwoord was voor <span style="font-weight:bold;">Andreas Van Gysegem</span>, <span style="font-weight:bold;">voorzitter Vlerick Marketing Alumni</span>. Hij bracht een korte samenvatting van de belangrijkste topics van de dag en bedankte ook <span style="font-weight:bold;">Olivier De Ruelle</span>, die als <span style="font-weight:bold;">nieuwe voorzitter van het Vlerick Marketing Alumni Colloquium</span> een geslaagde editie op zijn naam mag schrijven.<br /><br />(Source: Vacature)Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com1tag:blogger.com,1999:blog-2562514489559270464.post-75720818083297722332009-03-02T15:31:00.004+01:002009-03-02T15:38:09.320+01:0021ste Vlerick Marketing Colloquium<span style="font-weight:bold;">Mag het iets meer zijn?</span> Jazeker!<br /><a href="http://www.customer-experience.be/programma.html">http://www.customer-experience.be</a><br /><br />De voorbije jaren waren de jaren des overvloeds. Van koopkrachtdaling en consuminderen was nog geen sprake. Terwijl critici ten strijde trokken tegen overconsumptie, shopten we ons karretje lustig vol. Langs kleurrijke koffiecapsules en een muur van confituur.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkKjN66PVIeRYuyiNYAVk2rTO2RWLjY8m8cvZlUNzzOzg1muV9uskPu_9gzoc6YMZMYnrStQWGgRLa7P0I80I1WfwCrOCihf2VXsRenljxIqtMKpWFGtqZwBgEyN20OjA_bS403J-jzyRn/s1600-h/vlerick-marketing-colloquium-21.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 380px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkKjN66PVIeRYuyiNYAVk2rTO2RWLjY8m8cvZlUNzzOzg1muV9uskPu_9gzoc6YMZMYnrStQWGgRLa7P0I80I1WfwCrOCihf2VXsRenljxIqtMKpWFGtqZwBgEyN20OjA_bS403J-jzyRn/s400/vlerick-marketing-colloquium-21.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5308598831729121394" /></a><br /><br />Maar wat als de consument met zijn overvolle winkelkar botst tegen de realiteit van een economische crisis?<br /><br />Hoe moet u met uw merk best inspelen op deze veranderende omstandigheden? Hoe kunt u als value en experience creator toch het prijsaspect uitspelen? Kiest u voor een low cost business model of zet u de beleving van uw consument meer dan ooit centraal?<br /><br /><span style="font-weight:bold;">Kortom: hoe maakt u van deze crisistijd een opportuniteit?</span><br /><a href="http://www.customer-experience.be/programma.html">http://www.customer-experience.be</a>Anonymoushttp://www.blogger.com/profile/07212527953772286844noreply@blogger.com0