Vlerick Marketing Alumni

Marketing Shower: Shopper Marketing

2011-07-01T13:59:00.002+02:00

Davy de vlieger at the Marketing Shower

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Ludovic Depoortere at the Marketing Shower

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Luc Desmedt at the Marketing Shower

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Ann Guillemyn at the Marketing Shower

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M3 Students Party: In-Boat Project Party

2011-05-14T15:49:00.002+02:00

Binnenkort is het dan eindelijk zover: de masters in marketing management geven er nog eens een lap op! Kom meevieren met onze "In-Boat Project Party"

Tot dan, & spread the word in-between!

How about stopping to reinvent Marketing?

2011-03-08T11:35:00.006+01:00

...the never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.

We believe Marketing Excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.

Back to Basics: 23rd Vlerick Alumni Marketing Colloquium

Discover our full programme:

- Prof. Kevin Lane Keller - co-authoring Philip Kotler in the all-time best selling MBA marketing textbook Marketing Management
- Dr. Frank Goedertier - Post-Doctoral Research Associate Vlerick Leuven Gent Management School
- Frans Schotte - CEO Standaard Boekhandel
- Jan Kriekels - Owner and Director M&R&D Jaga
- Francis Debeuckelaere - Area Director Belgium, The Netherlands, Switzerland Bacardi-Martini Belgium NV
- Patrick Glenisson - Head of Customer Analytics KBC
- Victor R. Muller - CEO Spyker Cars & Chairman of the Board of Saab Automobile AB

As a reader of our blog, we are happy to offer you a 65 euro discount. Use the code "FRIEND" at the bottom of the registration page.

More special deals for Vlerick Alumni, go to marketingcolloquium.be

Eureka!

2010-12-09T08:44:00.007+01:00

Thanks to Prof. Dr. Marion Debruyne (Associate Professor & Partner Vlerick Management School), Hendrik Everaerts (CEO Design is Dead), Johan Van Dyck (Marketing Director Duvel Moorgat) and Guillaume Van der Stighelen (co-founder Duval Guillaume) these seats were filled in no time.
Thanks for showering us with ideas & Duvels.
See you on the next Marketing Shower!

the Marketing Shower: From eureka to chi ching

2010-11-02T13:30:00.006+01:00

Four times a year we organize a 'Marketing Shower'. These are short revitalizing sessions on which experts sprinkle us with their insights. Wednesday 8/12/2010 you can plunge into the next Marketing Shower and let a steaming hot marketing topic pour down on you.

Ideas make the world go round. But how do you get them from under the shower and into the open world to fuel your business? We've invited four creativity experts to share their soap with us. So come on down and get showered with ideas & Duvels.

19h: Welcome

19u20: Marion Debruyne (Associate Professor & Partner Vlerick Management School)

19u30: Hendrik Everaerts (CEO Design is Dead)

19u50: Johan Van Dyck (Marketing Director Duvel Moortgat Brewery)

20u10: Guillaume Van der Stighelen (co-founder Duval Guillaume)

20u40: Duvels

more information & registration

A spookin' good time

2010-11-02T13:23:00.002+01:00

Thanks for the very creepy night!

check out the other pictures of the Halloween Reunion.

Halloween Reunion 2010: The Ghost Ship

2010-10-12T13:32:00.005+02:00

Dear Marketing Alumnus,

Are you also nostalgic about your marketing studies at Vlerick? And convinced that it would be great to catch up with your former classmates again?

The Vlerick Marketing Alumni offer you the opportunity to do so, and would like to invite you to their yearly Halloween Reunion ! This year’s edition promises to be a true Halloween experience!

We welcome you on Wednesday October 20th 2010 for the Ghost Ship edition of the Halloween Reunion. Boarding time is 19h30, the venue is LeBateau (Muinkkaai 1) in Ghent (route)

Entrance is free for all marketing alumni (members and non-members) and this upon subscription via our event page!

Not a member? Subscribe by mailing info@staff.vlerickalumni.com

Looking forward meeting you and your former classmates,
Kind regards,

The Vlerick Marketing Alumni,

P.S.: Don’t forget to bring your business card!

Rebranding: presentations

2010-07-19T18:40:00.003+02:00

Thanks for attending. It was a great start for our new concept.
Hope to see you next time!

| Get your Presentation Pack

The Marketing Shower: Rebranding

2010-05-18T11:19:00.016+02:00

We are proud to announce that the very first edition of The Marketing Shower will take place on Wednesday June 9th in Brussels (BNP Paribas Fortis Auditorium). The central topic is "Rebranding".

Subscribe here

Before we go into the speaker- and eventdetails, we would like to introduce you to the values of the revamped "Vlerick Marketing Informeel", which was rebranded for the occasion.

"Four times a year you can plunge into The Marketing Shower to let a steaming hot marketing topic pour down on you. Each speaker throws in the towel after twenty minutes so you’ll quickly get showered with revitalizing stories."

The Marketing Shower

View more presentations from Demoor Michel.

Brands are like friends. They come and go, but truly great ones are hard to find, difficult to leave and impossible to forget. How would you feel if a friend would suddenly change his/her hairdo, style or even name. How would you feel if you couldn’t recognize your friends anymore? Rebranding is a high risk branding matter with losing friends involved.

PROGRAM

18u45: Open doors with sandwiches and drinks
19u10: Introduction

19u30: Erik Saelens
(founder & strategic director Brandhome, CV)

Rebranding and renaming, different but the same. Saelens will explain differences and similarities of rebranding and renaming operations. Out of the research he conducted over more than 160 of such operations he will give the top-line lessons learned and bells to ring when facing such an operation.

19u50: Frans Cornelis
(managing director Group marketing & communications, Randstad Holding nv - CV)

Randstad Group is the second largest HR services provider in the world. Cornelis will explain how the brand portfolio of the Group has been aligned. He will touch on the learnings of more than 100 rebranding and renaming operations that the Group has conducted over the past 2 years worldwide.

20u10: Francis Peene
(director Communication, BNP Paribas | Fortis, Retail & Private Banking Belgium)

BNP Paribas Fortis is the bank for a changing world. Peene will explain how BNP Paribas Fortis has rebranded itseld back into the drivers seat in Belgium. He will touch on the external and internal learnings of the renaming into BNP Paribas Fortis. And on the central promises that drove the rebranding forward.

20u30: Closure Peter Janssen (Founder Living/Brand)

20u45: Q&A + Networking with sandwiches and drinks

All information and subscriptions.

Pascal Libyn on founding the Vlerick Marketing Colloquium

2010-03-15T14:12:00.003+01:00

Interview taken by Bernd Schmitt.

Measuring Customer Touchpoints

2009-12-29T14:45:00.021+01:00

UPDATE: presentations were added.

"Customer Experience" was elected the hottest marketing buzzword of 2009. Yet... How can you actually measure customer experiences? How can you benchmark your company’s efforts? And consequently improve your marketing mix?

Our next Vlerick Marketing Informal is zooming into these questions by bringing you the experts in the field;

Keynote speakers

* Geert Martens Managing Consultant 4C Consulting

"The Naïve to Natural model"

Geert will elaborate on a home-made methodology that enables a company to determine to what extent it is offering customer-centric experiences. Depending on the position of a company on the model, different action steps are outlined to improve the extent of customer-centricity. The model is backed up with data gathered in the Belgian market.

Geert Martens (4C Consulting) The Naive To Natural Model

View more presentations from Demoor Michel.

* Christophe Vergult - Director Customer Experience Research, Insites Consulting

"The Relationship Monitor"

What are today the success factors of a strong customer relationship? InSites Consulting's Relationship Monitor reveals the answer for 8 industries based on a in-depth study in 8 countries. The answer lies in compelling experiences tapping into underlying consumer needs, consistent with the brand promise over all touch points.

Measuring customer experiences

View more presentations from christophevergult.

More info and subscriptions.
Subscribe today!

22nd Vlerick Marketing Colloquium

2009-11-27T16:01:00.021+01:00

Thursday March 4, Handelsbeurs GHENT. (more info)

PRELIMINARY PROGRAM

Prof. Dr. Bernd Schmitt
Professor at Columbia Business School in New York and CEO of The EX Group, presents the concepts and tools of his CEM (customer experience management) framework.

Prof. Dr. Rik Riezebos
General Director of European Institute for Brand Management, will outline the importance of the Brand Biotope.

Jean-Paul Van Avermaet
CEO of Starbucks’s parent company Autogrill Belux, shares everything he knows about using customer experience in a growth strategy.

Michel Smit
Founder of Cultural Development, introduces us to a different world of customer experience, where creativity and ecology are key words.

Tom Grymonprez
Commercial Director Studio 1OO about telling stories and child experiences.

Anja Stas
Commercial Director at the Zoo of Antwerp, explains how the Zoo turned Kai-Mook's birth into a true customer experience.

Vincent Van Quickenborne
Minister of Entrepreneurship & Simplification on optimizing Citizen Experiences.

Find the full program on the Customer Experience website.

Partner Event: BAQMAR's "Digging for Gold"

2009-11-21T17:10:00.007+01:00

Short introduction: BAQMaR is the Belgian Association for Quantitative & Qualitative Marketing Research. BAQMaR wants to make marketing research COOL again: well-known, popular and unique.

As a friend of BAQMAR we received one free ticket. Please react to this blogpost if you would like to attend this event on behalf of the Vlerick Marketing Alumni (offer exclusively for paying members).
BAQMaR 2009 Conference: “Digging for Gold”

Thursday, December 17th 2009, Marriott Hotel Ghent
Company Package’: 5 tickets for 200 Euro!

AGENDA

19h00 – 19h30
Welcome drink and small appetizers

19h30 – 19h40
Opening session 2009 BAQMaR Conference: “Welcome to the Vein of Gold”

19h40 – 20h05
Presentation 1: Rolf Verlinden (Managing Director, Keystone Network)
Title: “Data Stress! The Journey from Data to Insights…”

20h05 – 20h20
“The Gold Rush”: Golden Ideas Explained in 60 Seconds

20h20 – 20h40
Break with coffee, thee, juices and snacks

20h40 – 21h20
Keynote Speaker: Tom H.C. Anderson (CEO, Anderson Analytics – United States)
Title: “Text Analytics, from Survey Open Ends to Social Media”

21h20 – 21h45
Presentation 2: Sarah Van Laere (Customer Insights Manager, Nuon Belgium)
Title: “Risky Energy Business”

21h45 – 21h50
“SMART 2009″: Who Becomes the SMARTest Student Researcher of the Year?

21h50 – 21h55
Closing session 2009 BAQMaR Conference

21h55 – 23h30
Talks, bites and drinks

Register today as an early bird for only 50 Euro

M3 Party: Thursday November 12th

2009-11-11T20:57:00.004+01:00

Meet the Young Squad.
All info on Facebook

Alum.Nights IV: Wednesday November 25th

2009-11-11T18:59:00.013+01:00

Dear Vlerick Alumnus or Student,

Once again all Alumni sections are joining hands to organize the 4th edition of the Alum.Nights in Café Dépôt (center Brussels). Be an active part of this broad network and get social on this informal gathering.

START:18h30
END: 23h
Subscribe (for free)
Route

No suits, no ties. Just beers and stories.

The Alum.Nights Team.
[distributable flyer]

Photos Halloween Reunion 2009

2009-10-21T17:13:00.016+02:00

Dear Alumnus, Student,

Thank you for participating to our Halloween Reunion 2009 edition. Being one of our foremost network events dedicated to all Vlerick Marketing Alumni we sincerely hope you got back in touch with your classmates and got to network with other participants.

The Pictures are Online! (Click link)

Stay Connected to all Vlerick Marketing Alumni through:
Facebook (Open to all Fans)
LinkedIn (Marketing Alumni Only)

In the latest ranking of Business Schools (Full MBA), Vlerick ended up 3rd concerning having one of the widest Alumni networks globally!! Consider benefiting from the breadth of our network and check the List of Benefits for paying members.

Special thanks goes out to Alumna Olivia Vanmoerkerke and AvenueCards.be for helping us create the stylish business cards which brought many of you to our site.

Halloween Reunion 2009

2009-10-15T10:42:00.003+02:00

Be ready to board The Love Boat on Thursday, October 22nd, 7.30 p.m. for a brand new edition of the Halloween Reunion!

The venue is... Le Bateau, in Ghent ! It's the perfect moment to catch up with your old friends and classmates and it is free of charge for all Vlerick Marketing Alumni.

Subscribe now (exclusively for Marketing Alumni!)

Slimmeriken gezocht!

2009-09-22T23:45:00.003+02:00

Mis deze buitenkans niet.

Op donderdag 4 maart 2010 is de Handelsbeurs in Gent de place to be voor marketeers die ook in crisistijd willen scoren.

U verneemt er alles over het hyperactuele thema ‘Customer Experience'

Ontdek snel de sponsorformule die het beste bij u past.
Mail Olivier De Ruelle of bel op 0475/96.08.42
of surf naar www.customer-experience.be.

Tot in de Handelsbeurs!

Olivier De Ruelle,
Colloquium-voorzitter

PS. Waarom sponsoren in crisistijd? Omdat u extra zichtbaar bent als
anderen zich verstoppen.

Presentations Marketing Informal: "FMCG"

2009-09-21T17:40:00.008+02:00

As promised you can find the presentations of the Marketing Informal "Catch up with FMCG" underneath. We hope to see you next time!
(watch your mailbox)

Speaker 1: Prof. Gino Van Ossel (Vlerick)

Prof. Gino Van Ossel (Vlerick) Trends in Shopping Behaviour

View more presentations from Demoor Michel.

Speaker 2: Tom Palmaerts (Trend- + Youth-watcher at Trendwolves)

FMCG

View more documents from tom palmaerts.

Marketing Informal: Catch Up With FMCG

2009-09-15T18:08:00.006+02:00

The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.

It’s time to catch up.
It’s time to call in the experts on trends in FMCG and consumer behavior.

We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.

Moreover, to fully understand what’s ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting.

We will be expecting you.

Please reserve Thursday-evening September 17th to attend our next Vlerick Marketing Informal event at the offices of Electrabel (Gewijde Boomstraat 46, 1050 Elsene). Alumni-members access for free and there will be sandwiches and drinks at your disposal.
Subscribe today.

PROGRAM
18u45 doors open: sandwiches & drinks
19u30 Gino Van Ossel
20u00 Tom Palmaerts
20u30 Q&A
21u sandwiches & drinks
23u the end

This event is sponsored by 4C Consulting and Electrabel GDF Suez

Alum.Nights III: Wednesday August 26

2009-08-13T22:16:00.006+02:00

Dear Vlerick Alumnus,

You are kindly invited to the 3rd edition of the Alum.Nights, an informal get-together in the center of Brussels.

START:18h30
END: 23h
Subscribe (for free)
Route

No suits, no ties. Just beers and stories.

The Alum.Nights Team.
[distributable flyer]

Presentations Vlerick Informeel: "Research"

2009-06-18T17:56:00.008+02:00

As promised; underneath you will find the presentations of the Marketing Informeel. Have a look at the pictures on Flickr (Press "slideshow" upper right)

NB: For Arnaud Petre's presentation, please click "view on slideshare" at the bottom.

| Get your Presentation Pack

Informeel: Research & Product Innovation

2009-05-19T17:40:00.036+02:00

Research & Product Innovation, but NOT as you know it.

Are modern technologies changing the way we do business? We think YES! Should you be interested in how? Definitely YES! During this upcoming Vlerick Marketing Informeel (evening event) we are zooming into the newest trends in consumer research and product innovation.

It is thanks to new research technologies that marketers can now evaluate campaigns and product innovations on an individual level (brain scans) and a social level (online communities).

All info and subscriptions.

PROGRAM

18H30: Open doors, Open bar, Open sandwich table
19H: Start presentations

1. Dr. Christel Claeys (Assistant Professor HUB)
“Neuromarketing: Just another hype or legitimate science?”

2. Prof. Arnaud Petre (Owner Brain Impact, Teacher ULB-Solvay)
"Neuromarketing: Case Studies”

3. Maxim Schram (Founder & CEO RedesignMe.com)
“Online co-creation communities: Concept & Case Studies"

20H30: Start reception

PRACTICAL INFO

Please reserve Tuesday-evening June 16th to attend this event at KBC Antwerp (click here for the route). Alumni-members access for free and there will be sandwiches and drinks at your disposal. As usual.

Subscribe here.

Don’t go home empty-handed!

We have over 20 Samsonite giftbags and 15 fokkie-chamina’s (Miletta) to divide among those participants who invest 5 minutes of their time in filling in this 9 questions survey. We will present you the survey-results the same evening. Thank you for contributing.

Nabeschouwing 21ste Vlerick Colloquium

2009-05-14T18:56:00.004+02:00

Vacature 21 maart 2009

CUSTOMER EXPERIENCE, THE NEW BATTLEGROUND

Op donderdag 12 maart arriveerden 230 marketeers in de Handelsbeurs te Gent voor het 21e Vlerick Marketing Alumni Colloquium. Aan het onthaal werden we door een lompe hostess nogal onbeschoft onze naambadge opgespeld en ons informatiepakket toegeworpen, wat daarna bij het aangeboden ontbijt heel wat reacties opleverde. Snel werd echter duidelijk dat het hier om een geënsceneerde verwelkoming ging, en direct was het belang van de ‘customer experience’ benadrukt, even in hard times.

Qaalfa Dibeehi van Beyond Philosophy beet de spits af, en had het over het belang van het emotioneel engagement dat je als bedrijf met je klanten moet aangaan. Customer Experience is de nieuwe ‘battleground’, want een trouwe klant kan je pas zo benoemen als hij bereid is iets op te geven om bij jouw bedrijf klant te blijven.

Onder het motto “de klant wil voelen en zien” meldde Gonda Storms (Dexia) ons dat het, zeker in deze tijden, prioritair is voor de bank om de verwachtingen van de klant gelijk te stemmen met de eigenlijke customer experience. Johnny Thijs (De Post) merkte nadien op dat in zijn bedrijf het vooral de customer experience en sastisfaction waren die al de nodige veranderingen hadden gedicteerd, en dat ook in de toekomst zullen doen.

De term “all-in-one-vastgoed” werd geïntroduceerd door Lorin Parys van Uplace. De nieuwe consument wil immers zijn tijd zo efficiënt mogelijk vullen dus dient de work-life-play balans in evenwicht te zijn. Uplace pakt dit aan door ervaringsbestemmingen te creëren, de winkel wordt de ultieme CRM tool. Met andere woorden; winkelen zal nooit meer hetzelfde zijn!

Na de lunch was het de beurt aan Annita Beysen (U-sentric Belgium) & Justin Knecht (Centre for Design Innovation Ireland) en Linda Galle van Thomas Cook Belgium. Zij observeren, elk op hun manier, de consument in zijn eigen omgeving en gebruiken deze kennis om de customer experience te verbeteren.

Het belang van shopper insight werd benadrukt door Philippe Schaillee, van Sara Lee North America.
De shopper is namelijk niet altijd dezelfde als de uiteindelijke consument. Dus een geïntegreerde marketingaanpak is noodzakelijk. IKEA is uitgegroeid van meubelfabrikant tot een heuse destination store. Olivier Baraille lichtte een tipje van de sluier op over hoe zij de customer experience aanpakken voor, tijdens en na het aankoopmoment.

Laatste spreker van de dag was Suzanne Piët, auteur van o.m. ‘De emotiemarkt. De toekomst van de beleveniseconomie’, tevens managementboek van het jaar. Met de nodige humor verklaarde ze de behoefte van ieder van ons om zich regelmatig een nieuwe identiteit aan te meten, zij het met een zonnebril, een mobiele telefoon of een Hummer.

Het slotwoord was voor Andreas Van Gysegem, voorzitter Vlerick Marketing Alumni. Hij bracht een korte samenvatting van de belangrijkste topics van de dag en bedankte ook Olivier De Ruelle, die als nieuwe voorzitter van het Vlerick Marketing Alumni Colloquium een geslaagde editie op zijn naam mag schrijven.

(Source: Vacature)

21ste Vlerick Marketing Colloquium

2009-03-02T15:31:00.004+01:00

Mag het iets meer zijn? Jazeker!
http://www.customer-experience.be

De voorbije jaren waren de jaren des overvloeds. Van koopkrachtdaling en consuminderen was nog geen sprake. Terwijl critici ten strijde trokken tegen overconsumptie, shopten we ons karretje lustig vol. Langs kleurrijke koffiecapsules en een muur van confituur.

Maar wat als de consument met zijn overvolle winkelkar botst tegen de realiteit van een economische crisis?

Hoe moet u met uw merk best inspelen op deze veranderende omstandigheden? Hoe kunt u als value en experience creator toch het prijsaspect uitspelen? Kiest u voor een low cost business model of zet u de beleving van uw consument meer dan ooit centraal?

Kortom: hoe maakt u van deze crisistijd een opportuniteit?
http://www.customer-experience.be

Presentations Vlerick Informeel: "Pricing"

2009-02-26T10:21:00.003+01:00

As promised.
Thanks for attending. Love to see you again in a few months.

| Get your Presentation Pack

Informeel: PRICING (Feb 25th)

2009-02-09T11:41:00.007+01:00

For YOU who's often involved in setting up marketing/communication plans, client-proposals, B2B discount promotions...
pricing strategies matter (especially now)

We are organizing an evening conference (2 hours) on Wednesday the 25th of February in Vilvoorde. We believe it’s worth considering.

Program starts at 18h30;

- Prof. Dr. Deva Rangarajan (Vlerick Leuven Gent Management School): "Theoretical framework"
- François Delvaux (The House of Marketing): "Pricing in times of economic crisis"
- Kurt Boons (Belgian Post International): "Case study Belgian Post International"
- Reception: “Free sandwiches and drinks”

Event language is English.
All info: www.vlerickalumni.be/pricing

Great content, Excellent conversations.
See you soon.

Vlerick Marketing Colloquium: What To Expect?

2009-01-09T15:22:00.004+01:00

Slimmerikken Gezocht

2009-01-09T11:32:00.009+01:00

Mis deze buitenkans niet. Dat zou pas een crisis betekenen!

Op donderdag 12 maart 2009 is de Handelsbeurs in Gent de place to be voor marketeers die ook in crisistijd willen scoren.

U verneemt er alles over het hyperactuele thema ‘Customer Experience, even in hard times’.

Ontdek snel de sponsorformule die het beste bij u past.
Mail Olivier De Ruelle of bel op 0475/96.08.42,
mail Andreas Van Gysegem of bel op 0499/69.19.52
of surf naar www.customer-experience.be.

Tot in de Handelsbeurs!

Olivier De Ruelle,
Colloquium-voorzitter

PS. Waarom sponsoren in crisistijd? Omdat u extra zichtbaar bent als
anderen zich verstoppen.

Afterwork Party: Donderdag 27 November

2008-11-26T22:03:00.005+01:00

Nu donderdag organisere we de 2e Alum.Nights.

Zelfde plaats, Zelfde tijd.
Elk uur 2 flessen Champagne te winnen.
Inschrijven = VIP treatment = FREE welcome cocktail.

Een Vlerick Alumnus Als Marketeer vh Jaar

2008-10-16T10:38:00.011+02:00

Anja Stas (SLM 1992) is genomineerd tot kandidaat voor de titel Marketeer Van Het Jaar 2008. Deze prijs wordt voor de 3de keer op rij georganiseerd door Stichting Marketing in samenwerking met Trends.

Uiteraard steunen wij haar hierin en doen we een warme oproep naar jullie om onze collega-alumnus naar de overwinning te stemmen.
Stem hier op Anja Stas.

Wie is Anja Stas?
Anja Stas (42) is sinds 2006 commercieel directeur van de Koninklijke Maatschappij voor Dierkunde Antwerpen (Zoo, Planckendael, Koningin Elisabethzaal). "Het is een erkenning voor het nieuwe commerciële beleid dat ik hier voer", zegt ze over haar nominatie. Stas is verantwoordelijkheid voor de inkomsten, de aankoop en de beleidsvorming en het operationele management van marketing, sales, horeca, retail, concerten en congressen. Ze werkt met een departement van 104 vaste medewerkers. (bron Trends)

Meer info

De ceremonie vindt plaats op woensdag 12 november 2008 in Roularta Conference Center te Zellik.

Photo's Vlerick Autumn Reception

2008-09-29T14:26:00.007+02:00

See more photo's here.

Next Event: Halloween Reunion, Thursday October 23rd
MAKE UP club: Ketelvest 51b Ghent
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(Exclusively for Marketing Alumni)

Presentaties Informeel "How Social Are You"

2008-09-19T00:55:00.007+02:00

Thanks for Attending!
Don't forget about the 48hours-Challenge
Next Appointment: Halloween Reunion, October 23rd (see below)

| Get your Presentation Pack

October 23rd: Halloween Reunion

2008-09-17T23:42:00.009+02:00

Practicalities:
Thursday October 23rd
MAKE UP club: Ketelvest 51b Ghent
--> subscribe
--> route-description & parking

Are you filled with nostalgia about that special marketing year at Vlerick? It wouldn’t surpise us that you vividly remember some anecdotes of that year!

Do you agree that seeing your former classmates again is always a pleasant moment? And that it’s about time to meet them again?

That’s exactly why we are inviting you to the 6th edition of the Vlerick Marketing Alumni Halloween Reunion, and this to celebrate 40 years of marketing at Vlerick. It is thé opportunity for you to become nostalgic while seeing your former classmates again.

We offer you delicious drinks & bites in a nice location. And for all the rest we count on you: there are no speeches, no unnecessary acts – just food, drinks & good company.

This informal reception is completely free and has become the fixed appointment for about 350 to 400 marketing alumni to meet their former classmates again.
At the same time, this is the ideal opportunity to enlarge your network in a casual setting.

We would like to welcome you on Thursday the 23th of October at 7.30 PM at “The Make Up Club", Ketelvest 51b in Ghent. (See the attachment for the invitation)
Your car can be parked at the Kouter or Zuid parking.

We would like to ask you to confirm your attendance by subscribing to the following address: events@alumni.vlerick.be (mention surname, first name, program and graduation year).

Post-Informeel Discussie

2008-09-16T15:33:00.010+02:00

Vertel ons uw mening: "zijn Social Networks eerder een hype dan wel een blijvend fenomeen" (bij reacties)? En maak kans op het boek "Social Networks and Marketing", een boek van SLM Alumnus Stefan Wuyts, universitair hoofddocent in marketing aan de universiteit van Tilburg. Laat ook uw Email-adres na zodat wij u kunnen contacteren als u gewonnen heeft :-)

Bekijk, lees fragmenten en bestel op Amazon.

The world in 2050; Prometeus: The Media Revolution.

Informeel: Social Networks (Don. 18 September)

2008-08-20T16:51:00.030+02:00

Facebook zag zijn ledenaantal stijgen van 52 naar 132 miljoen van juli 2007 tot juli 2008. In België steeg het bereik van amper 2% tot 14% in dàtzelfde jaar (zie grafiek (bron COMscore)). Netlog, een Belgische start-up, wordt met zijn 36 miljoen leden hét meest populaire social network van Europa genoemd (mede omdat deze vertaald werd in 19 talen). LinkedIn weet reeds 25 miljoen business professionals met elkaar te verbinden en valoriseert daarmee op 1 miljard USD.

Duizelingwekkende getallen, maar wat moet de marketer ermee? Vanwaar komt deze plotse evolutie en wat zoeken mensen eigenlijk in dergelijke social networks? Is er een plaats voor marketing, voor bedrijven, voor business? Zijn er sites waar je ook jouw klanten terugvindt, of prospecten? Of denk je dat enkel 15-jarigen het platform bevolken? Een vooroordeel dat snel de wereld uit moet als we de cijfers van Microsoft Advertising Belgium mogen geloven (zie "age segments" onder). Tijd voor een goedgevulde Marketing Informeel omtrent dit markant en zeer actueel fenomeen!

Op Donderdag 18 september 2008 verwachten we volgende topsprekers uit de industrie:

-Robin Wauters (Social Media Consultant, Edentity):
"An Introduction to Social Networks"
Wat is een social network precies? Waar wordt het interessant voor bedrijven? Voor de marketeer? Wie kunnen zij bereiken en hoe?

-Pieter Goiris (CEO, Boondoggle):
"360° communication"
Hoe past een social network in de totale media-mix? Welke bijdrage wordt geleverd aan de 360° approach?

-Steven Van Belleghem (Director Communication Research, InSites):
"The Warning Speech"
Reclame in tijden van social networks en web 2.0

-Luc Colson (Business Intelligence Practice Leader, 4C Consulting):
"Ontdek sociale netwerken in uw klanten-database"
Het wat, hoe en waarom.

Locatie: De Met in Vilvoorde. (Grote Markt)
Timing: Bar opent om 18h30, eerste spreker start om 19h stipt.

Gratis receptie met broodjes achteraf (21h)
Prijs: 30 euro via inschrijving en overschrijving
Alumni-leden komen gratis mits inschrijving.

Alumni Afterwork Party: Donderdag 21 Augustus

2008-07-30T18:47:00.015+02:00

Groot nieuws! We gaan van start met een reeks Alumni Afterwork-Parties die driemaandelijks zullen plaatsvinden.

No Suits, No Ties. Just Beers & Stories.

De eerste editie kan alvast tellen want voorinschrijven levert je een VIP-treatment op. En alsof dat nog niet genoeg is, geven we ieder uur een fles champagne weg.

Routebeschrijving (klik "to here" en geef uw vertrekplaats in)

PS: Nog geen Facebook-member? Word lid van onze VMA Facebook-Pagina, en bevestig alvast je aanwezigheid om onze allereerste editie van de Alum.Nights

Peer 2 Peer in your marketing model? Know Now!

2008-03-18T17:44:00.006+01:00

Marketing & Pharma: Tuesday March 18th

2008-02-24T23:22:00.044+01:00

UPDATE:
Over 80 professional marketers joined the conference.
[Keynote presentations and post-conference discussions can be found on our Marketing News blog]

(Event in Dutch)
Marketing in the pharmaceutical sector has changed a lot lately. We 've identified several depressing trends pharm-a-rketers are faced with:

* The increasing level of government regulations (cfr. kiwi model)
* The changing role of the consumer; she starts playing an active role
* The decreasing freedom for pharmaceutical representatives

Three remarkable actors from the industry will elaborate on these trends. We present you the following names on the confirmed guest list:

- Fonny Schenck (Managing Director Across Health, ex Janssen-Cilag)
- Alain Bovée (Marketing Director Pfizer)
- Filip Standaert (Sales & Marketing Director Neurology - Janssen-Cilag)

The event will take place on Tuesday 18th of March at De Met in Vilvoorde. We’ll start at 7.30 pm sharp.

Reception with sandwiches & drinks afterwards.
This event is free for members upon subscription (subsribe)
(non-members pay a 15€ fee and subscribe by mailing info@vlerickalumni.com)

There are 70 subscriptions until now, but there's still room for more.
Hope to see lots of you! (Route)

Marketing Quiz Vlerick Alumni: Vrijdag 14 Maart

2008-02-24T22:57:00.014+01:00

Quizzen lééft en het is de ideale test om na te gaan of je breens niet helemaal afgestompt zijn door het harde werken en de wereld van marktaandelen, grp’s, promopressure, significanties, chi² analyses, focusgroepen etc...

Daarom organiseert de Vlerick Alumni:
"De Grote Marketing Quiz" op vrijdag avond 14 Maart 2008 (20u).

Dus schrijf jullie per 4 of 5 M3'ers en/of MGM'ers in en strijd mee voor de prachtige prijzen (van Armani merch over een nieuwe uitzet van Douwe Egberts naar champagne van Moet Chandon) die er ook dit jaar weer te winnen vallen.

Dit is volledig gratis na inschrijving.

Place to be: Inbev Lounge, vrijdag 14 maart, 20u

Vlerick Alumni New Year's Reception 2008

2008-01-03T10:20:00.000+01:00

Chairman Jean-Luc Deleersnyder and the board members of Vlerick Alumni have pleasure in inviting you to the New Year’s Reception on Thursday 24 January 2008. You are very welcome upon subscription at the Olympiades building, Brussels (Evere) at 7:00 pm. (route)

(for a detailed route description; (1) click "route" above, (2) click Get Directions "To Here" in the white box, and (3) enter your start address)

Vlerick Alumni Winter Reunion: December 20th

2007-12-20T17:39:00.000+01:00

Vlerick Alumni invites you to the 2007 edition of the annual Vlerick Alumni Winter Reunion on 20 December 2007 at Zuiderkroon, Antwerp.

As a scientist-adventurer, psychiatrist and aeronaut Bertrand Piccard is fascinated by the study of human behaviour and the observation of the emergence of different levels of awareness in extreme situations. In 1999, he completed the first non-stop round the world voyage with the Breitling Orbiter 3, capturing a total seven world.

He is now preparing a new futuristic entreprise: to fly around the world in a solar-powered aeroplane. With this project, entitled "Solar Impulse", the Swiss explorer wishes above all to demonstrate the key role played by high technology in sustainable development.

In "A journey towards an exceptional performance", Bertrand Piccard takes us on a journey of risk taking, entrepreneurship and exceptional managerial skills.

Programme:

* 7:00 pm > Welcome at Zuiderkroon, Antwerp
* 7:30 pm > Welcome speech by Jean-Luc Deleersnyder, Chairman Vlerick Leuven Gent Alumni
* 8:00 pm > Intro
* 8:15 pm > Keynote by Bertrand Piccard, Savanturier
"A journey towards an exceptional performance"
* 9:00 pm > Questions & Answers
* 9:15 pm > Networking

Enroll here, see you there.

Young Alumni Wine Tasting: October 31st

2007-10-25T09:07:00.000+02:00

Next Wednesday all young Vlerick alumni (graduated in 2005, 2006 or 2007) are warmly welcomed to experience the virtues of Bacchus and reunite with their former class-mates in an informal setting at the Vlerick Ghent Campus.

PROGRAMME:
* 7:45 pm Welcome
* 8:00 -10:00 pm Wine Tasting
* 10:00 pm - ... Drinks at the bar

There's a 5 euro fee for members and 10 euro fee for non-members. -->Santé! (Click for more info)

Halloween Reception

2007-10-10T23:19:00.000+02:00

October 25th 2007: 5th edition of the Halloween Reception

Dear Marketing Alumnus,

you are warmly invited to join your former class-mates for a fantastic night of amusement, food and drinks at our yearly reunion for Vlerick Marketing Alumni. The program for the night looks as following

• 19.30u: Welcome
• 20.00u: Stand-up Comedian
• 20.20u: Drinks & bites
• 21.00u: Improvisation Theatre
• 21.30u: More drinks & bites

and just like last year we are expecting up to 350 enthusiastic marketeers. This year's theme is "improvisation" so make sure you are fully unprepared and unsuspecting the unexpected. Just register here or send a mail to events@alumni.vlerick.be and your entrance will be totally free.

Hope to see you soon at the “Monasterium” at Oude Houtlei 56 in Ghent (route description + map)

Edition 2006

Geef je mening, win een Melitta

2007-09-25T23:57:00.000+02:00

Beste aanwezige van ons Informeel Marketing en Erotiek, nu het schaamrood van de wangen trekt en u weer helder en emotieloos kan denken, hadden wij graag uw constructieve mening gehad (onder reacties) om zo tot een steeds betere format te komen. Bedankt en tot de volgende keer! (vergeet e-mail adres niet:-)

Informeel: Marketing en Erotiek

2007-09-19T00:48:00.000+02:00

25 september 2007: Vlerick Informeel "Marketing en Erotiek"

Uit onderzoek van het Nederlandse business magazine Management Team bleek dat naargelang managers zichzelf succesvol noemen (en we laten het zelfvertrouwen hier eventjes in het midden), zij seks belangrijker gaan vinden. Of u, als succesvolle marketeer, heeft na dit geldig excuus geen enkele reden meer om niet op te dagen op onze volgende Vlerick Informeel rond Marketing en Erotiek.
Wij verwelkomen de gastsprekers

- Cédric Lemineur van Gini
- Loes Van Alst van Durex
- en David Rademaker van Emakina

die in een vluggertje hun met erotiek beladen campagnes zullen toelichten, waarna het publiek hen de kleren van het lijf mag scheuren met taboe-loze vragen tijdens het interactieve gedeelte. Vervolgens houden we een gezellig onderonsje met een natje en een droogje.

Wij zien u graag mits inschrijving om 19h30 scherp in de zaal van De Met te Vilvoorde. Tot gauw!

Announcement Halloween Reception

2007-09-17T19:37:00.000+02:00

... be vulnerable to teasing

Informeel: De Marketeer in het jaar 2010

2007-08-14T18:25:00.000+02:00

"De Marketeer van het jaar 2010,
volgens de Marketeer van het jaar 2006"

Hans Cools, Foods & Ice Cream Director en Marketing Services Director Unilever Belgium, werd eerder dit jaar uitgeroepen tot Marketeer van het jaar 2006. Tijdens deze informeel op 3 juli 2007 nam hij ons met al zijn marketing ervaringen mee naar de nabije toekomst waar de marketeer een heel andere rol zal aannemen.

De foto's van dit succesvolle evenement zijn hier te bekijken