UPDATE:
Over 80 professional marketers joined the conference.
[Keynote presentations and post-conference discussions can be found on our Marketing News blog]
(Event in Dutch)
Marketing in the pharmaceutical sector has changed a lot lately. We 've identified several depressing trends pharm-a-rketers are faced with:
* The increasing level of government regulations (cfr. kiwi model)
* The changing role of the consumer; she starts playing an active role
* The decreasing freedom for pharmaceutical representatives
Three remarkable actors from the industry will elaborate on these trends. We present you the following names on the confirmed guest list:
- Fonny Schenck (Managing Director Across Health, ex Janssen-Cilag)
- Alain Bovée (Marketing Director Pfizer)
- Filip Standaert (Sales & Marketing Director Neurology - Janssen-Cilag)
The event will take place on Tuesday 18th of March at De Met in Vilvoorde. We’ll start at 7.30 pm sharp.
Reception with sandwiches & drinks afterwards.
This event is free for members upon subscription (subsribe)
(non-members pay a 15€ fee and subscribe by mailing info@vlerickalumni.com)
There are 70 subscriptions until now, but there's still room for more.
Hope to see lots of you! (Route)
Marketing & Pharma: Tuesday March 18th
Bericht geplaatst op zondag, februari 24, 2008
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