M3 Students Party: In-Boat Project Party

Binnenkort is het dan eindelijk zover: de masters in marketing management geven er nog eens een lap op! Kom meevieren met onze "In-Boat Project Party"

Tot dan, & spread the word in-between!

How about stopping to reinvent Marketing?

...the never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.

We believe Marketing Excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.

Back to Basics: 23rd Vlerick Alumni Marketing Colloquium

Discover our full programme:

- Prof. Kevin Lane Keller - co-authoring Philip Kotler in the all-time best selling MBA marketing textbook Marketing Management
- Dr. Frank Goedertier - Post-Doctoral Research Associate Vlerick Leuven Gent Management School
- Frans Schotte - CEO Standaard Boekhandel
- Jan Kriekels - Owner and Director M&R&D Jaga
- Francis Debeuckelaere - Area Director Belgium, The Netherlands, Switzerland Bacardi-Martini Belgium NV
- Patrick Glenisson - Head of Customer Analytics KBC
- Victor R. Muller - CEO Spyker Cars & Chairman of the Board of Saab Automobile AB

As a reader of our blog, we are happy to offer you a 65 euro discount. Use the code "FRIEND" at the bottom of the registration page.

More special deals for Vlerick Alumni, go to marketingcolloquium.be


Thanks to Prof. Dr. Marion Debruyne (Associate Professor & Partner Vlerick Management School), Hendrik Everaerts (CEO Design is Dead), Johan Van Dyck (Marketing Director Duvel Moorgat) and Guillaume Van der Stighelen (co-founder Duval Guillaume) these seats were filled in no time.
Thanks for showering us with ideas & Duvels.
See you on the next Marketing Shower!

the Marketing Shower: From eureka to chi ching

Four times a year we organize a 'Marketing Shower'. These are short revitalizing sessions on which experts sprinkle us with their insights. Wednesday 8/12/2010 you can plunge into the next Marketing Shower and let a steaming hot marketing topic pour down on you.

Ideas make the world go round. But how do you get them from under the shower and into the open world to fuel your business? We've invited four creativity experts to share their soap with us. So come on down and get showered with ideas & Duvels.

19h: Welcome

19u20: Marion Debruyne (Associate Professor & Partner Vlerick Management School)

19u30: Hendrik Everaerts (CEO Design is Dead)

19u50: Johan Van Dyck (Marketing Director Duvel Moortgat Brewery)

20u10: Guillaume Van der Stighelen (co-founder Duval Guillaume)

20u40: Duvels

more information & registration

A spookin' good time

Thanks for the very creepy night!
check out the other pictures of the Halloween Reunion.

Halloween Reunion 2010: The Ghost Ship

Dear Marketing Alumnus,

Are you also nostalgic about your marketing studies at Vlerick? And convinced that it would be great to catch up with your former classmates again?

The Vlerick Marketing Alumni offer you the opportunity to do so, and would like to invite you to their yearly Halloween Reunion ! This year’s edition promises to be a true Halloween experience!

We welcome you on Wednesday October 20th 2010 for the Ghost Ship edition of the Halloween Reunion. Boarding time is 19h30, the venue is LeBateau (Muinkkaai 1) in Ghent (route)

Entrance is free for all marketing alumni (members and non-members) and this upon subscription via our event page!

Not a member? Subscribe by mailing info@staff.vlerickalumni.com

Looking forward meeting you and your former classmates,
Kind regards,

The Vlerick Marketing Alumni,

P.S.: Don’t forget to bring your business card!

Rebranding: presentations

Thanks for attending. It was a great start for our new concept.
Hope to see you next time!

The Marketing Shower: Rebranding

We are proud to announce that the very first edition of The Marketing Shower will take place on Wednesday June 9th in Brussels (BNP Paribas Fortis Auditorium). The central topic is "Rebranding".

Subscribe here

Before we go into the speaker- and eventdetails, we would like to introduce you to the values of the revamped "Vlerick Marketing Informeel", which was rebranded for the occasion.

"Four times a year you can plunge into The Marketing Shower to let a steaming hot marketing topic pour down on you. Each speaker throws in the towel after twenty minutes so you’ll quickly get showered with revitalizing stories."

Brands are like friends. They come and go, but truly great ones are hard to find, difficult to leave and impossible to forget. How would you feel if a friend would suddenly change his/her hairdo, style or even name. How would you feel if you couldn’t recognize your friends anymore? Rebranding is a high risk branding matter with losing friends involved.


18u45: Open doors with sandwiches and drinks
19u10: Introduction

19u30: Erik Saelens
(founder & strategic director Brandhome, CV)

Rebranding and renaming, different but the same. Saelens will explain differences and similarities of rebranding and renaming operations. Out of the research he conducted over more than 160 of such operations he will give the top-line lessons learned and bells to ring when facing such an operation.

19u50: Frans Cornelis
(managing director Group marketing & communications, Randstad Holding nv - CV)

Randstad Group is the second largest HR services provider in the world. Cornelis will explain how the brand portfolio of the Group has been aligned. He will touch on the learnings of more than 100 rebranding and renaming operations that the Group has conducted over the past 2 years worldwide.

20u10: Francis Peene
(director Communication, BNP Paribas | Fortis, Retail & Private Banking Belgium)

BNP Paribas Fortis is the bank for a changing world. Peene will explain how BNP Paribas Fortis has rebranded itseld back into the drivers seat in Belgium. He will touch on the external and internal learnings of the renaming into BNP Paribas Fortis. And on the central promises that drove the rebranding forward.

20u30: Closure Peter Janssen (Founder Living/Brand)

20u45: Q&A + Networking with sandwiches and drinks

All information and subscriptions.

Measuring Customer Touchpoints

UPDATE: presentations were added.

"Customer Experience" was elected the hottest marketing buzzword of 2009. Yet... How can you actually measure customer experiences? How can you benchmark your company’s efforts? And consequently improve your marketing mix?

Our next Vlerick Marketing Informal is zooming into these questions by bringing you the experts in the field;

Keynote speakers

* Geert Martens
Managing Consultant 4C Consulting

"The Naïve to Natural model"

Geert will elaborate on a home-made methodology that enables a company to determine to what extent it is offering customer-centric experiences. Depending on the position of a company on the model, different action steps are outlined to improve the extent of customer-centricity. The model is backed up with data gathered in the Belgian market.

* Christophe Vergult - Director Customer Experience Research, Insites Consulting

"The Relationship Monitor"

What are today the success factors of a strong customer relationship? InSites Consulting's Relationship Monitor reveals the answer for 8 industries based on a in-depth study in 8 countries. The answer lies in compelling experiences tapping into underlying consumer needs, consistent with the brand promise over all touch points.

More info and subscriptions.
Subscribe today!

22nd Vlerick Marketing Colloquium

Thursday March 4, Handelsbeurs GHENT. (more info)


Prof. Dr. Bernd Schmitt
Professor at Columbia Business School in New York and CEO of The EX Group, presents the concepts and tools of his CEM (customer experience management) framework.

Prof. Dr. Rik Riezebos
General Director of European Institute for Brand Management, will outline the importance of the Brand Biotope.

Jean-Paul Van Avermaet
CEO of Starbucks’s parent company Autogrill Belux, shares everything he knows about using customer experience in a growth strategy.

Michel Smit
Founder of Cultural Development, introduces us to a different world of customer experience, where creativity and ecology are key words.

Tom Grymonprez
Commercial Director Studio 1OO about telling stories and child experiences.

Anja Stas
Commercial Director at the Zoo of Antwerp, explains how the Zoo turned Kai-Mook's birth into a true customer experience.

Vincent Van Quickenborne
Minister of Entrepreneurship & Simplification on optimizing Citizen Experiences.

Find the full program on the Customer Experience website.

Partner Event: BAQMAR's "Digging for Gold"

Short introduction: BAQMaR is the Belgian Association for Quantitative & Qualitative Marketing Research. BAQMaR wants to make marketing research COOL again: well-known, popular and unique.

As a friend of BAQMAR we received one free ticket. Please react to this blogpost if you would like to attend this event on behalf of the Vlerick Marketing Alumni (offer exclusively for paying members).
BAQMaR 2009 Conference: “Digging for Gold

Thursday, December 17th 2009, Marriott Hotel Ghent
Company Package’: 5 tickets for 200 Euro!


19h00 – 19h30
Welcome drink and small appetizers

19h30 – 19h40
Opening session 2009 BAQMaR Conference: “Welcome to the Vein of Gold”

19h40 – 20h05
Presentation 1: Rolf Verlinden (Managing Director, Keystone Network)
Title: “Data Stress! The Journey from Data to Insights…”

20h05 – 20h20
The Gold Rush”: Golden Ideas Explained in 60 Seconds

20h20 – 20h40
Break with coffee, thee, juices and snacks

20h40 – 21h20
Keynote Speaker: Tom H.C. Anderson (CEO, Anderson Analytics – United States)
Title: “Text Analytics, from Survey Open Ends to Social Media”

21h20 – 21h45
Presentation 2: Sarah Van Laere (Customer Insights Manager, Nuon Belgium)
Title: “Risky Energy Business”

21h45 – 21h50
SMART 2009″: Who Becomes the SMARTest Student Researcher of the Year?

21h50 – 21h55
Closing session 2009 BAQMaR Conference

21h55 – 23h30
Talks, bites and drinks

Register today as an early bird for only 50 Euro

M3 Party: Thursday November 12th

Meet the Young Squad.
All info on Facebook

Alum.Nights IV: Wednesday November 25th

Dear Vlerick Alumnus or Student,

Once again all Alumni sections are joining hands to organize the 4th edition of the Alum.Nights in Café Dépôt (center Brussels). Be an active part of this broad network and get social on this informal gathering.

END: 23h
Subscribe (for free)

No suits, no ties. Just beers and stories.

The Alum.Nights Team.
[distributable flyer]

Photos Halloween Reunion 2009

Dear Alumnus, Student,

Thank you for participating to our Halloween Reunion 2009 edition. Being one of our foremost network events dedicated to all Vlerick Marketing Alumni we sincerely hope you got back in touch with your classmates and got to network with other participants.

The Pictures are Online! (Click link)

Stay Connected to all Vlerick Marketing Alumni through:
Facebook (Open to all Fans)
LinkedIn (Marketing Alumni Only)

In the latest ranking of Business Schools (Full MBA), Vlerick ended up 3rd concerning having one of the widest Alumni networks globally!! Consider benefiting from the breadth of our network and check the List of Benefits for paying members.

Special thanks goes out to Alumna Olivia Vanmoerkerke and AvenueCards.be for helping us create the stylish business cards which brought many of you to our site.

Halloween Reunion 2009

Be ready to board The Love Boat on Thursday, October 22nd, 7.30 p.m. for a brand new edition of the Halloween Reunion!

The venue is... Le Bateau, in Ghent ! It's the perfect moment to catch up with your old friends and classmates and it is free of charge for all Vlerick Marketing Alumni.

Subscribe now (exclusively for Marketing Alumni!)

Slimmeriken gezocht!

Mis deze buitenkans niet.

Op donderdag 4 maart 2010 is de Handelsbeurs in Gent de place to be voor marketeers die ook in crisistijd willen scoren.

U verneemt er alles over het hyperactuele thema ‘Customer Experience'

Ontdek snel de sponsorformule die het beste bij u past.
Mail Olivier De Ruelle of bel op 0475/96.08.42
of surf naar www.customer-experience.be.

Tot in de Handelsbeurs!

Olivier De Ruelle,

PS. Waarom sponsoren in crisistijd? Omdat u extra zichtbaar bent als
anderen zich verstoppen.

Presentations Marketing Informal: "FMCG"

As promised you can find the presentations of the Marketing Informal "Catch up with FMCG" underneath. We hope to see you next time!
(watch your mailbox)

Speaker 1: Prof. Gino Van Ossel (Vlerick)

Speaker 2: Tom Palmaerts (Trend- + Youth-watcher at Trendwolves)

Marketing Informal: Catch Up With FMCG

The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.

It’s time to catch up.
It’s time to call in the experts on trends in FMCG and consumer behavior.

We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.

Moreover, to fully understand what’s ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting.

We will be expecting you.

Please reserve Thursday-evening September 17th to attend our next Vlerick Marketing Informal event at the offices of Electrabel (Gewijde Boomstraat 46, 1050 Elsene). Alumni-members access for free and there will be sandwiches and drinks at your disposal.
Subscribe today.

18u45 doors open: sandwiches & drinks
19u30 Gino Van Ossel
20u00 Tom Palmaerts
20u30 Q&A
21u sandwiches & drinks
23u the end

This event is sponsored by 4C Consulting and Electrabel GDF Suez