22nd Vlerick Marketing Colloquium

Thursday March 4, Handelsbeurs GHENT. (more info)


Prof. Dr. Bernd Schmitt
Professor at Columbia Business School in New York and CEO of The EX Group, presents the concepts and tools of his CEM (customer experience management) framework.

Prof. Dr. Rik Riezebos
General Director of European Institute for Brand Management, will outline the importance of the Brand Biotope.

Jean-Paul Van Avermaet
CEO of Starbucks’s parent company Autogrill Belux, shares everything he knows about using customer experience in a growth strategy.

Michel Smit
Founder of Cultural Development, introduces us to a different world of customer experience, where creativity and ecology are key words.

Tom Grymonprez
Commercial Director Studio 1OO about telling stories and child experiences.

Anja Stas
Commercial Director at the Zoo of Antwerp, explains how the Zoo turned Kai-Mook's birth into a true customer experience.

Vincent Van Quickenborne
Minister of Entrepreneurship & Simplification on optimizing Citizen Experiences.

Find the full program on the Customer Experience website.

Partner Event: BAQMAR's "Digging for Gold"

Short introduction: BAQMaR is the Belgian Association for Quantitative & Qualitative Marketing Research. BAQMaR wants to make marketing research COOL again: well-known, popular and unique.

As a friend of BAQMAR we received one free ticket. Please react to this blogpost if you would like to attend this event on behalf of the Vlerick Marketing Alumni (offer exclusively for paying members).
BAQMaR 2009 Conference: “Digging for Gold

Thursday, December 17th 2009, Marriott Hotel Ghent
Company Package’: 5 tickets for 200 Euro!


19h00 – 19h30
Welcome drink and small appetizers

19h30 – 19h40
Opening session 2009 BAQMaR Conference: “Welcome to the Vein of Gold”

19h40 – 20h05
Presentation 1: Rolf Verlinden (Managing Director, Keystone Network)
Title: “Data Stress! The Journey from Data to Insights…”

20h05 – 20h20
The Gold Rush”: Golden Ideas Explained in 60 Seconds

20h20 – 20h40
Break with coffee, thee, juices and snacks

20h40 – 21h20
Keynote Speaker: Tom H.C. Anderson (CEO, Anderson Analytics – United States)
Title: “Text Analytics, from Survey Open Ends to Social Media”

21h20 – 21h45
Presentation 2: Sarah Van Laere (Customer Insights Manager, Nuon Belgium)
Title: “Risky Energy Business”

21h45 – 21h50
SMART 2009″: Who Becomes the SMARTest Student Researcher of the Year?

21h50 – 21h55
Closing session 2009 BAQMaR Conference

21h55 – 23h30
Talks, bites and drinks

Register today as an early bird for only 50 Euro

M3 Party: Thursday November 12th

Meet the Young Squad.
All info on Facebook

Alum.Nights IV: Wednesday November 25th

Dear Vlerick Alumnus or Student,

Once again all Alumni sections are joining hands to organize the 4th edition of the Alum.Nights in Café Dépôt (center Brussels). Be an active part of this broad network and get social on this informal gathering.

END: 23h
Subscribe (for free)

No suits, no ties. Just beers and stories.

The Alum.Nights Team.
[distributable flyer]