Informeel: Research & Product Innovation

Research & Product Innovation, but NOT as you know it.

Are modern technologies changing the way we do business? We think YES! Should you be interested in how? Definitely YES! During this upcoming Vlerick Marketing Informeel (evening event) we are zooming into the newest trends in consumer research and product innovation.

It is thanks to new research technologies that marketers can now evaluate campaigns and product innovations on an individual level (brain scans) and a social level (online communities).

All info and subscriptions.


PROGRAM

18H30: Open doors, Open bar, Open sandwich table
19H: Start presentations

1. Dr. Christel Claeys (Assistant Professor HUB)
“Neuromarketing: Just another hype or legitimate science?”

2. Prof. Arnaud Petre (Owner Brain Impact, Teacher ULB-Solvay)
"Neuromarketing: Case Studies”

3. Maxim Schram (Founder & CEO RedesignMe.com)
“Online co-creation communities: Concept & Case Studies"

20H30: Start reception


PRACTICAL INFO

Please reserve Tuesday-evening June 16th to attend this event at KBC Antwerp (click here for the route). Alumni-members access for free and there will be sandwiches and drinks at your disposal. As usual.

Subscribe here.

Don’t go home empty-handed!


We have over 20 Samsonite giftbags and 15 fokkie-chamina’s (Miletta) to divide among those participants who invest 5 minutes of their time in filling in this 9 questions survey. We will present you the survey-results the same evening. Thank you for contributing.