How about stopping to reinvent Marketing?

...the never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.

We believe Marketing Excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.

Back to Basics: 23rd Vlerick Alumni Marketing Colloquium

Discover our full programme:

- Prof. Kevin Lane Keller - co-authoring Philip Kotler in the all-time best selling MBA marketing textbook Marketing Management
- Dr. Frank Goedertier - Post-Doctoral Research Associate Vlerick Leuven Gent Management School
- Frans Schotte - CEO Standaard Boekhandel
- Jan Kriekels - Owner and Director M&R&D Jaga
- Francis Debeuckelaere - Area Director Belgium, The Netherlands, Switzerland Bacardi-Martini Belgium NV
- Patrick Glenisson - Head of Customer Analytics KBC
- Victor R. Muller - CEO Spyker Cars & Chairman of the Board of Saab Automobile AB

As a reader of our blog, we are happy to offer you a 65 euro discount. Use the code "FRIEND" at the bottom of the registration page.

More special deals for Vlerick Alumni, go to