...the never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.
We believe Marketing Excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.
Back to Basics: 23rd Vlerick Alumni Marketing Colloquium
- Prof. Kevin Lane Keller - co-authoring Philip Kotler in the all-time best selling MBA marketing textbook Marketing Management - Dr. Frank Goedertier - Post-Doctoral Research Associate Vlerick Leuven Gent Management School - Frans Schotte - CEO Standaard Boekhandel - Jan Kriekels - Owner and Director M&R&D Jaga - Francis Debeuckelaere - Area Director Belgium, The Netherlands, Switzerland Bacardi-Martini Belgium NV - Patrick Glenisson - Head of Customer Analytics KBC - Victor R. Muller - CEO Spyker Cars & Chairman of the Board of Saab Automobile AB
As a reader of our blog, we are happy to offer you a 65 euro discount. Use the code "FRIEND" at the bottom of the registration page.
Vlerick Marketing Alumni is the non-profit organization covering marketing events for the 14.000 Vlerick Alumni and all enthusiasts. She wants to be a refreshing source of inspiration and the living network by bringing contemporary marketing subjects in an informal ambiance.
Doing so, we want to stimulate life-long learning, exploit the opportunities of having one of the widest business networks worldwide and add value to the quality and the recognition of the Vlerick Business School diploma.
